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    First Sentences For Network Marketing: How to Quickly Get Prospects on Your Side
    First Sentences For Network Marketing: How to Quickly Get Prospects on Your Side
    First Sentences For Network Marketing: How to Quickly Get Prospects on Your Side
    Ebook131 pages1 hour

    First Sentences For Network Marketing: How to Quickly Get Prospects on Your Side

    By Tom "Big Al" Schreiter

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    About this ebook

    Start your network marketing prospecting and presentations with first sentences that work.Your network marketing prospects pre-judge you, so manage that judgment in your favor.

    For many distributors, the hardest part of prospecting and presenting is the first sentence. If the first sentence is good, the prospect becomes interested and engaged. If the first sentence is bad, it is hard to recover the prospect's interest and confidence.

    Do new distributors have proven first sentences when they join?

    Do they feel confident that their first sentence will get the prospects on their side? 

    No. And that means they are fearful of talking to prospects, or in some cases, won't talk to prospects at all.

    Our prospects guard their time, so they are especially brutal when judging our first sentences. They want to limit their time spent listening to presentations that won't interest them. And most times, they make that entire judgment in the first few seconds.

    Discover many types of successful, fun first sentences in this book that get positive engagement from prospects.

    You want your prospects on "your side" when presenting. 

    You can't start with a second sentence, so your first sentence better be good.

    LanguageEnglish
    PublisherFortune Network Publishing Inc.
    Release dateMar 2, 2015
    ISBN9781892366368

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      Great examples, creates curiosity and interest to know the story behind the headlines. Well crafted. Quick and easy read

    Book preview

    First Sentences For Network Marketing - Tom "Big Al" Schreiter

    Copyright © 2015 by Fortune Network Publishing

    All rights reserved, which includes the right to reproduce this book or portions thereof in any form whatsoever.

    For information, contact:

    Fortune Network Publishing

    PO Box 890084

    Houston, TX 77289 USA

    Telephone: +1 (281) 280-9800

    ISBN: 1-892366-36-3

    ISBN-13: 978-1-892366-36-8

    DEDICATION

    This book is dedicated to network marketers everywhere.

    GLOBE 50

    I travel the world 240+ days a year giving workshops on how to prospect, sponsor, and close.

    Send me an email if you would like me to do a live workshop in your area.

    yellowgift

    Get notified when the next Big Al book is released and when you can get it FREE.

    http://bigalbooks.com/giftoffer.htm

    TABLE OF CONTENTS

    DEDICATION

    TABLE OF CONTENTS

    PREFACE

    Distributors aren’t lazy.

    A simple sentence to get your prospect's instant attention.

    Two really short first sentences.

    What about the telephone?

    Facts tell. Stories sell.

    My favorite first sentence.

    Say your first sentence ... and listen.

    Impress your prospects with fortune cookies.

    Sorting prospects with first sentences.

    How to turn down prospects gracefully.

    Positive opening questions.

    Negative opening questions.

    To get referrals ...

    Are headlines first sentences?

    Forget our stupid opinions.

    Some tested first sentences that work.

    Guessing ... stinks.

    Be a little outrageous.

    More on headlines and first sentences.

    How to approach tough prospects, rejection-free.

    Cold-prospecting small business owners.

    Turning negatives into positive sales benefits.

    Just make a great offer!

    Bad and confusing first sentences and headlines.

    Can’t think of a good first sentence or headline?

    Your Ice Breaker first sentence.

    Your signature file at the end of your emails.

    A headline for your ad.

    The subject line of your emails.

    The subject line of your social network postings.

    And the rest is up to you!

    MORE BOOKS BY TOM BIG AL SCHREITER

    ABOUT THE AUTHOR

    PREFACE

    We decide to eat at a restaurant, frequently before we have even seen the menu. And we judge a video on the first few seconds.

    Why?

    Because we are busy. We try to avoid time-wasting activities such as listening to long, boring sales presentations. Our minds instantly decide if we like the salesman, or not. Our minds instantly decide if the salesman’s offer will be interesting to us, or not.

    And finally, our minds instantly decide if we should trust and believe the salesman.

    We make these decisions based upon the first sentence, or the first few sentences. We are only seconds away from success ... or failure.

    If our first sentences are bad, it is over. We don’t have a chance.

    Want to improve your business? The fastest way is to improve your first sentence.

    - Tom Big Al Schreiter

    Distributors aren’t lazy.

    Lazy people don’t skip their favorite cable television shows to attend an opportunity meeting. Lazy people don’t invest in an expensive distributor kit, promotional literature and products. And lazy people don’t commit part-time hours every week to build a future for themselves and their families.

    So why are my distributors not working?

    New distributors have two problems.

    1. They don’t know what to do.

    2. They do the wrong things.

    These are serious problems.

    I conduct trainings throughout the world. During the first hour of my Super Sponsoring Workshops, I ask the attendees a simple question:

    "What is the first sentence out of your mouth when you make a business presentation to a prospect?"

    The silence is uncomfortable.

    The attendees avoid eye contact.

    The attendees pretend to look at their notes.

    The whole room squirms in agony, hoping that someone, anyone, will answer that question. If I didn’t say anything, nothing more would happen for the rest of the day!

    Finally I give the attendees some relief. I explain that we only have one chance to make a good first impression. If our first impression is great, we can make mistakes for the rest of our presentation and our prospect will still like us ... and still want to join.

    If our first impression causes our prospect to put up his defenses, mentally guard his wallet, and evaluate every future statement from a negative, skeptical mindset, then we are in big trouble. We could give the best presentation, complete with a laser light show, and the prospect still wouldn’t join.

    That’s how important our first sentence is in our presentation. It’s almost everything.

    This holds true for any presentation:

    * an opportunity meeting,

    * a prospecting telephone call,

    * or a business presentation across the kitchen table.

    Your first sentence will determine the mood and cooperation of your prospect.

    A bad first sentence will cause your prospect to fold his arms, put up his defenses, guard his wallet, and listen with a skeptical attitude.

    A great first sentence will make your prospect a partner. Your prospect will forgive the fact that you can’t remember the name of your company, that you get confused on the product ingredients, and that you don’t have a clue how the compensation plan works.

    Your prospect makes decisions in the first few seconds such as:

    * Should I trust this person?

    * Should I believe what this person says?

    * Do I like this person?

    * Is this person trying to take advantage of me?

    * Do I want to do business with this person?

    This is why we must develop a great first sentence. Most trainings concentrate on how to present the products or compensation plan. Hours and hours are spent memorizing and practicing presentation and closing techniques.

    That is wasted effort!

    If the opening sentence is great, you can mangle the rest of your presentation and prospects will still beg you to let them join. Or, at the very least, prospects will give you a fair hearing.

    Think of it this way:

    I would rather have my distributors give lousy presentations to prospects who love them, than give great presentations to prospects who hate them.

    So, back to the Super Sponsoring Workshop and the uncomfortable attendees. I have asked the attendees to tell me the first sentence out of their mouth when they give a presentation.

    And then the excuses begin.

    The attendees say:

    * Oh, I just kind of think something up, whatever feels good at the moment.

    * I always start with the second sentence. I never use a first sentence.

    * I’m confused. Do you mean the first sentence at an opportunity meeting? Or do you mean the first sentence at an in-home presentation?

    * I just wing it.

    * It depends on the prospect, the weather, or how I feel.

    * I concentrate on a multimedia presentation of the compensation plan. I never worry about how the prospect feels.

    Right. Sure.

    Want to know what the attendees are really saying? They are saying:

    I don’t know what to say.

    Their sponsors never taught them the importance and strategy of a good first sentence. They were never taught effective first words to say to start a successful business presentation. That

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