Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Website Optimization “Improving Your Website’s Conversion Rate”
    Website Optimization “Improving Your Website’s Conversion Rate”
    Website Optimization “Improving Your Website’s Conversion Rate”
    Ebook38 pages32 minutes

    Website Optimization “Improving Your Website’s Conversion Rate”

    By James du Fresne

    4/5

    ()

    Read preview

    About this ebook

    Website Optimization - “Improving Your Website’s Conversion Rate”

    Getting Your Website Visitors To
    Do What You Want them To Do.

    This book will teach you everything you need to know when it comes to getting your website visitors to take the action you want them to take. Commonly known as Conversion rate Optimization, you're about to discover what it takes to make your website a conversion rate magnet. 

    Many years ago before websites became essential for all businesses, everyone would spend their marketing and advertising dollars in their local Yellow Pages book, in newspapers, local community newspapers, radio, TV and anywhere else they thought they might get a return. 

    Whatever the promotional method was, the end result was usually always that your phone would ring, and you’d endeavor to turn those calls into sales. (Measuring the origin of those calls also always took a lot of effort on behalf of everyone) 

    Nowadays, that has all changed. 

    Most of those forms of marketing still exist, but now instead of picking up the phone, everyone just goes to your website to check you out first before they decide whether or not to call you. Even when someone learns about your business through referral or word of mouth, they still go and check you out on your website before they decide to buy from you, or contact you. 

    When you understand that, how does that make you feel when you take an unbiased look at your own website? 

    With websites now being the first port of call for practically ALL people to check out your business, it’s more imperative than ever that you have a website that is VERY effective at being able to persuade the visitor to take action and consequently needs to have a very well thought out and effective persuasion conversion strategy. 

    Forget about all those fancy designers that try and convince you a successful site is all about the look and feel. I'm here to tell you, that whilst that has some importance, it probably only represents about 25% -33% of the likely overall success of your website. 

    The fact is when people go to your website to check you out, they're looking for a reason to leave, so you need to provide them with an amazing value proposition within the first few seconds, to try and provide them with a compelling reason to stay. (It's the old wiifm (What's in it for me) situation that the visitor wants to understand from your site) if you can't or don't provide that compelling Value Proposition, then there's every chance that your visitor will leave your site and go and checkout your competition instead. 

    How much is that costing your business? 

    Why Your Website Sucks And The Reasons It Isn’t Making You Any Money presents you with everything you need to make your website a real success by going past the standard (narrow minded focus) of look and feel that most developers have and getting into the nitty gritty of visitor psychology and their thinking processes. You could call this book a conversion rate optimization guide. 

    The tiny investment you might outlay will definitely reap you hundreds or thousands of dollars in return if you implement the strategies contained within it. 

    I know that the value of the content in this book would normally command hundreds of dollars from people I consult with about Website Optimization And The Reasons Why It Isn’t Making Any Money, and yet you can get everything you NEED to know here for just a tiny fraction of that. 

    I look forward to hearing about your successes. 

    LanguageEnglish
    PublisherJames du Fresne
    Release dateDec 13, 2015
    ISBN9781519990631
    Website Optimization “Improving Your Website’s Conversion Rate”

    Related to Website Optimization “Improving Your Website’s Conversion Rate”

    Related ebooks

    Professional Skills For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Reach Your Customers!

      Mar 31, 2020

      Reach Your Customers!
      10 min read

    • Article

      Keys To Counting Content KPIs

      Aug 12, 2018

      One of the major problems content marketers face is not knowing how to track the effectiveness of their content. Many believe that content marketing is subjective and that it depends on some intangible metrics, but it’s not true. There is a wide rang

      4 min read

    • Article

      9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020

      Nov 30, 2020

      Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s

      14 min read

    • Article

      Snippets

      Apr 22, 2019

      Snippets
      4 min read

    • Article

      How To Create Winning Blog Content

      Jan 21, 2021

      How To Create Winning Blog Content
      3 min read

    • Article

      Social Media Marketing On Facebook

      Sep 14, 2020

      Social media is one of the most powerful channels for marketing products. It therefore pays any producer to invest time and effort to create high-quality, visually attractive online content. And this applies in agriculture as much as anywhere else. S

      1 min read

    • Article

      10 Reasons Social Selling Is Failing

      Nov 2, 2016

      1. LACK OF CONTENT Your social selling program isn’t going to work without content. You may want to make noise on the social channels, and you may want attention. You can’t have attention without content. Salespeople without content are unarmed. 2.

      2 min read

    • Article

      Google AdSense

      Jul 1, 2021

      Google AdSense
      1 min read

    • Article

      Busting those SEO MYTHS

      Mar 26, 2019

      Busting those SEO MYTHS
      3 min read

    • Article

      Seven Ways To Future-proof Your SEO Strategy

      Apr 8, 2018

      Search engine optimisation (SEO) is always changing. To stay ahead of your competitors you need to be able to shift your SEO strategy. Expect to see mobile devices, artificial intelligence (AI) and voice search dominating the news. But what practical

      3 min read

    • Article

      How to Sell Yourself

      Dec 1, 2019

      How to Sell Yourself
      2 min read

    Related categories

    Reviews for Website Optimization “Improving Your Website’s Conversion Rate”

    4/5

    7 ratings2 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 5/5
      A quick list of valuable suggestions on improving a website’s conversion rate. Though I’m experienced, I still learned several things. Thanks
    • 4/5
      Pretty good book. It goes straight to the point. For the number of pages this book has, the quantity of information is impressive. A good read!

    Book preview

    Website Optimization “Improving Your Website’s Conversion Rate” - James du Fresne

    WEBSITE OPTIMIZATION

    WHY YOUR CURRENT WEBSITE ISN’T MAKING YOU ANY MONEY

    Who Wants a Website that Generates Lots of Sales, New Business or Inquiries?

    If, like most people you answered ‘yes please’, then that’s great!

    You’re going to get a great deal of value out of this book. In fact, I’d be surprised if it doesn’t pay you back substantially more value over the long term than its tiny initial price tag.

    If you’re in business and you have a website that hasn’t generated you any calls, or inquiry or any sales, then there’s a good chance you’re not alone.

    Many business owners in the past have fallen into the trap of realizing they needed to have a website for their business, but not really knowing or understanding the benefits a ‘great’ website can bring to them. Consequently, they would typically go to the market and find what they considered to be a ‘reasonably priced’ or ‘budget priced’ website developer (the cheaper the better often seems to be the motto) and then get them to build a website for their business.

    What would often transpire next is they would end up feeling good because they now had an online presence, and they would be full of expectation and excitement that the phone would start ringing off the hook, and their email inbox would be flooded with sales or inquiries.

    Six months would go by, and the website wouldn’t be showing up anywhere in Google. The phone wouldn’t even have rung once (from the website) and there wouldn’t have even been a single email inquiry.

    So the poor business owner would throw his/her hands in the air and figure ‘this website thing is a load of baloney – it just doesn’t work’

    Then a year or two later, they would probably get talking to a friend who might convince them that their old website was useless and that they really should get a new one. And so the cycle would begin all over again; they explore the market for another website developer, focus on getting it done for the lowest possible price and consequently end up going through the same cycle of high expectation, no results, total disillusionment, and complete loss of faith that websites truly work. This is what is known as the

    Enjoying the preview?
    Page 1 of 1