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    More Than Just A Website
    More Than Just A Website
    More Than Just A Website
    Ebook102 pages1 hour

    More Than Just A Website

    By Liam Mitchell

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    About this ebook

    As a modern-day business owner, one of the main components of your entrepreneurial success is getting not just an online presence, but a strong, appealing, brand-building, lead-generating online presence.

    This can take your business to the next level, allowing you to sell all around the world, advertise while you sleep and even make money by automating some of your work.

    However, starting this process and getting it right can be a bit of a minefield, especially with such a large number of options, a lack of knowledge and the hundreds of possibilities on offer to you.

    Our aim is to make this process clearer for you, to give you some basic knowledge and advice so that you know what you really want and need online. Then we can take your business to the next level and blow your competition away, whether by enhancing your website, mastering your search engine optimisation or having a winning social media profile.

    While many people struggle with this, we are looking to take you into the top percentage of people who really understand how to get maximum results from the goldmine that is the internet.

    LanguageEnglish
    PublisherLiam Mitchell
    Release dateJan 24, 2016
    ISBN9781311834584
    More Than Just A Website
    Author

    Liam Mitchell

    Liam Mitchell is a young, passionate, visionary with a background in online marketing and sales, Liam is a business and marketing addict with a great interest in self improvement and creating content that is encapsulating and valuable.

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      Book preview

      More Than Just A Website - Liam Mitchell

      More Than Just A Website

      Make money and grow your business while you sleep…

      Liam Mitchell

      Copyright © 2015 Liam Mitchell

      Table of Contents

      Introduction

      Chapter 1 - Why Do I Need a Website?

      Chapter 2 - What Should Be On My Website?

      Chapter 3 - The Cost Of A Website

      Chapter 4 Maintaining & Editing A Website

      Chapter 5 - What Your Developer Needs & Expects

      Chapter 6 - Social Media Marketing

      Chapter 7 - Landing Pages

      Chapter 8 - Blogs

      Chapter 9 - Search Engine Optimisation

      Chapter 10 - Pay Per Click

      How Breeze Development Will Help You To Get More Quality Leads

      Introduction:

      As a modern-day business owner, one of the main components of your entrepreneurial success is getting not just an online presence, but a strong, appealing, brand-building, lead-generating online presence.

      This can take your business to the next level, allowing you to sell all around the world, advertise while you sleep and even make money by automating some of your work.

      However, starting this process and getting it right can be a bit of a minefield, especially with such a large number of options, a lack of knowledge and the hundreds of possibilities on offer to you.

      Our aim is to make this process clearer for you, to give you some basic knowledge and advice so that you know what you really want and need online. Then we can take your business to the next level and blow your competition away, whether by enhancing your website, mastering your search engine optimisation or having a winning social media profile.

      While many people struggle with this, we are looking to take you into the top percentage of people who really understand how to get maximum results from the goldmine that is the internet.

      Chapter 1 - Why Do I Need a Website?

      If you have a business, you should have a website.

      What I am trying to say here is that in modern times you should, at the very least, have a presence online so that people—whether they are customers, potential employees, business partners or even investors—can find you. This is important because you want them to quickly and easily find out about your business and the products or services you must offer.

      However, it is not enough that you just have a website. To really reap the benefits, you must have a professional, attractive, user-friendly site. Across the UK and the world, the majority of consumers search for information online before making a purchase. Your website is very often your first impression to a potential buyer. If your site looks like it was designed by your 12-year-old niece, your chance of making a good first impression will be lost.

      Your site speaks volumes about your business. It either says, We take our business seriously and take care of our brand and customers or We look for quick, easy, cheap solutions. My 12-year-old niece designed my site. Good luck finding anything!

      ————————————————

      71% of companies planned to increase their digital marketing budgets this year by an average of 27%. (Econsultancy)

      In the UK there are 57.3 million active internet users.

      Nearly half (46%) of people say a website’s design is their number-one criterion for determining the credibility of a company. (NewsCred)

      The UK has the highest percentage (69%) of people who purchased something online in the whole world (January 2015)

      0% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. (Leaderwest Digital Marketing Journal)

      ————————————————

      If this does not convince you to take your business online, then this should…

      1) YOUR BUSINESS WILL GAIN CREDIBILITY

      As time goes on, more and more consumers are using the internet to search for the products and services they need.

      Regardless of the size of your business, your prospective customers will expect to find you online. Having a website helps you establish credibility and legitimacy as a business. Without one, don't be surprised to see customers go to your competitors.

      There are still plenty of small businesses that don't have a website; without one, small is exactly what they will stay. Without a website to which you can refer people, potential clients will assume that you are a small-scale company that does not take its business seriously.

      If you already have a website but it is not achieving your desired results, or if it is outdated or homemade, having it professionally redesigned will supply your business with a brand and image which will inspire greater confidence.

      For entrepreneurs working from home, this is especially useful since they do not have a physical location to promote what they can do.

      2) A WEBSITE SAVES YOU MONEY

      Perhaps as a small business owner you have thought that you can't afford a professional website, but in reality you can't afford NOT to.

      The cost of designing and developing a website can vary. However, once it's up and running, a website for a small business generally costs under £50 a month and, in some cases, as little as £10.

      Compared to the cost of advertising in a newspaper or in the Yellow Pages, a website is cost effective, but then to add to that the potential market that a website can reach—it’s a smart way to promote and grow your business.

      Websites have progressed and now allow you to take online most parts of your business, such as supply management, billing, shipping, procurement and much more. Streamlining business processes online can give you the opportunity to significantly cut costs and time.

      One example is that when you sell through your website, you don't must maintain stock/inventory. You have an online inventory, so customers can search the website and browse the products that can be delivered. When they have made an order, you then arrange for the product to get shipped from its original supplier.

      Now that most of the processing occurs online, you don't need as many staff members to handle orders.

      All of these factors can save you lots of time and money.

      3) A WEBSITE KEEP YOUR CUSTOMERS INFORMED AND EDUCATED

      You should consider your website to be your business’ online brochure or catalogue.

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