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    21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy
    Unavailable
    21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy
    Unavailable
    21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy
    Ebook106 pages1 hour

    21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy

    By Manal Haddad

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    Currently unavailable

    Currently unavailable

    About this ebook

    An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times.

    This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?
    LanguageEnglish
    PublisherLulu Publishing Services
    Release dateJan 28, 2016
    ISBN9781483444352
    Unavailable
    21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy

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