Crackerjack Positioning: How to Control the Way People Think About You in the Marketplace
By Ben Settle
4/5
()
About this ebook
If you want the rare ability to literally control the way people think about you in the marketplace... even if your advertising is weak and your branding non-existent... then this new book will show you how it's done.
The book is called: Crackerjack Positioning - How to Control the Way People Think About You in the Marketplace
It's short, to-the-point and, if you apply the tips inside, can as much as double (even triple) your sales over time.
Some of the tips inside include:
• How to almost instantly (even today!) make it so people want to buy from you (and only you) and nobody else
• The secret of the $50 hamburger
• How the world's top Pay-Per-Click leader quickly took top positioning (and how you can do the same in your niche)
• How to "piggy back" off today's media-obsessed culture to get top-of-mind positioning in your field
• How Wal-Mart got top retailer positioning (and why you should probably NOT copy their strategy)
• The simple-as-pie "power positioning" secret used by the greatest living copywriter today
• A secret shortcut way to get top positioning (if you did nothing but this, you'd never have to worry about cash flow ever again)
• Why calling yourself an "expert" will kill your sales and positioning (if you bill yourself as an expert - STOP! Do this instead...)
• How to use the near-magical power of contrast to get instant credibility and solid positioning in the marketplace
• Why tattle-tales get great positioning (this may not make you popular with your colleagues, but it will make you popular with paying customers)
• And much, much more.
This quick-read is jam packed with proven, usable positioning tips.
With no long hours of study necessary.
And no fluff to wade through to get to the meat.
In fact, you can easily read it in one sitting, and start profiting from the information the very same day!
Read more from Ben Settle
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Reviews for Crackerjack Positioning
6 ratings1 review
- Rating: 3 out of 5 stars3/5This book reads with the language of a not so savvy 19 year old. It is a good summary of some well known concepts, but that's about it . . . A summary not a book.
Book preview
Crackerjack Positioning - Ben Settle
Crackerjack Positioning - How to Control the Way People Think About You in the Marketplace
By Ben Settle
©2012-2016
Smashwords Edition License Notes
This book is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your enjoyment only, then please return to Smashwords.com or your favorite retailer and purchase your own copy. Thank you for respecting the hard work of this author.
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Table of Contents
Introduction
Positioning Secret #1 - Specialization
Positioning Secret #2 - Charge the Highest Prices
Positioning Secret #3 - Positioning Secret #3 - Look for a Hole
to Fill
Positioning Secret #4 - Be a Celebrity
Positioning Secret #5 - Charge the Lowest Prices
Positioning Secret #6 - Play Up Your Proof
Positioning Secret #7 - Joint Venture Your Way to The Top
Positioning Secret #8 - Be A Leader, Not Just an Expert
Positioning Secret #9 - Give Yourself a Title
Positioning Secret #10 - Contrast Effect
Positioning Secret #11 - Ratting Out the Rotten Fruit
Positioning Secret #12 - Gutsy Offers
Positioning Secret #13 - Be New (Even If You’re Old Hat)
Positioning Secret #14 - Be Inaccessible
Positioning Secret #15 - Position Yourself Against a Common Enemy
Disclosures and Disclaimers
Introduction
This (short) book contains a powerful way