Crush It! (Review and Analysis of Vaynerchuk's Book)
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About this ebook
This complete summary of the ideas from Gary Vaynerchuk's book "Crush It!" shows that it is all about enabling you to live your passion. This summary highlights that anyone can turn what they’re absolutely passionate about into a successful business venture. This summary aims to take you from the drudgery of an unloved job to being 'pumped up’ for work every morning. Pick your passion and become an expert. Do the research and make sure you know everything there is to know about your chosen field. Create great content and be authentic. Then it’s all about harnessing the power of the World Wide Web. In fact, this is the key - not only to success but also to the advertising dollar. Build a website, set up a blog and use the huge number of social networking forums to get your message out there. The internet can massively and quickly increase your visibility and the more hits you get the more advertising money you can pitch for. Of course none of this will happen without the ability to hustle; that’s how you get the advertisers interested and keep them that way.
Added-value of your summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "Crush It!" and discover how your work can be your own passion.
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Crush It! (Review and Analysis of Vaynerchuk's Book) - BusinessNews Publishing
Book Presentation: Crush It! by Gary Vaynerchuk
Summary of Crush It! (Gary Vaynerchuk)
Book Abstract
MAIN IDEA
It’s now so easy to build a career around any topic you’re passionate about that you owe it to yourself to give it a go. The spread of the Internet combined with the availability of the tools of the social media revolution means the cost of building an online community around any niche subject you can think of has fallen dramatically. As a result, even obscure subjects now have the potential to command advertising attention as billions of dollars in advertising moves online.
To succeed in the current business environment, your basic approach should be:
True success – financial, personal, and professional – lies above all in loving your family, working hard, and living your passion. In telling your story. In authenticity, hustle and patience. In caring fiercely about the big and small stuff. In valuing legacy over currency. Social media is an important part of it for now, but maybe it won’t always be. These concepts, however, are forever, no matter what the next business platform or social phenomenon turns out to be.
– Gary Vaynerchuk
About the Author
GARY VAYNERCHUK is an entrepreneur and well-known wine industry personality. At age twenty-two, he took over his family wine store, Shopper’s Discount Liquors in Springfield, New Jersey, and built its turnover from $4 million to $45 million over five years using traditional advertising. After rebranding his store as the Wine Library, Mr. Vaynerchuk then launched his own Internet TV show about wine in 2006. His show, initially called The Thunder Show but now called Wine Library TV, posts a new installment each day and attracts around 90,000 plus viewers. He is also the author of 101 Wines Guaranteed to Inspire, Delight, and Bring Thunder to Your World. Mr. Vaynerchuk recently signed a seven-figure