The World Is Flat (Review and Analysis of Friedman's Book)
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About this ebook
This complete summary of the ideas from "The World Is Flat" explains that the changes undergone by the business world in the 21st century are a result of the availability of cheap and ubiquitous means of telecommunication. In addition to exposing the 'flattening' of the world and the forces behind globalisation, this useful summary identifies both the challenges faced by the business world in the 21st century and the means to tackle them efficiently, thus effectively giving you the knowledge necessary to thrive in a rapidly changing world.
Added-value of this summary:
• Save time
• Understand key concepts
• Enhance your prospects
To learn more, read "The World Is Flat" and discover how to live and work in this new global environment.
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The World Is Flat (Review and Analysis of Friedman's Book) - BusinessNews Publishing
Book Presentation
The World Is Flat by Thomas L. Friedman
Summary of The World Is Flat (Thomas L. Friedman)
Book Abstract
MAIN IDEA
The availability of cheap, ubiquitous telecommunications in the early 21st century has had the effect of creating a flat
world. In other words, no matter where a company is physically located, it can now compete for customers who may similarly located anywhere in the world. This is generating some profound changes as these technological advances cut across many national and social boundaries which were previously well established and pervasive.
The driving force and engine room of this flattening process is generally labeled as globalization
. Regardless of whether companies and countries resist change, globalization is gathering momentum. The resulting flattening of the world is making possible all kinds of complex supply chains which are based on value-added services. Products in all industries are becoming increasingly commoditized to take advantage of labor and services provided by emerging economies like China and India.
The great challenge for the business world of the 21st century will be to have sufficient leadership, imagination and flexibility to adapt quickly enough to stay up with the speed of changes as they occur. These changes are inevitable and unavoidable, so it’s worth taking the time to develop a framework for how to think about this task and manage it to generate maximum benefit.
I am convinced that the flattening of the world, if it continues, will be seen in time as one of those fundamental shifts or inflection points, like Gutenberg’s invention of the printing press, the rise of the nation-state, or the Industrial Revolution. If the prospect of this flattening – and all of the pressures, dislocations, and opportunities accompanying it – makes you uneasy about the future, you are neither wrong nor alone.
– Thomas Friedman
About the Author
THOMAS FRIEDMAN is the foreign affairs columnist for The New York Times. He has served as the Beirut Bureau Chief and