Group Genius (Review and Analysis of Sawyer's Book)
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About this ebook
This complete summary of the ideas from Keith Sawyer's book "Group Genius" shows how collaboration is the real secret to breakthrough creativity. In his book, Keith Sawyer reveals that new ideas actually emerge from the bottom-up, from the creative efforts of a large number of people, each of whom nudges the idea forward or adds a little twist. What finally comes out the other end of the creative process is an idea which cannot truthfully be said to be the exclusive result of any one person’s thinking. By reading this summary, you will learn how to generate innovation, making it possible and feasible for everyone to collaborate on developing new ideas.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Group Genius" and discover how you can create a working environment that encourages innovation through group thinking.
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Group Genius (Review and Analysis of Sawyer's Book) - BusinessNews Publishing
Book Presentation
Group Genius by Keith Sawyer
Book Abstract
About the Author
Important Note About This Ebook
Summary of Group Genius (Keith Sawyer)
Part 1. The Highly Impressive Creative Power of Group Collaboration
Part 2. How Group Collaboration Works in Real-World Situations
Part 3. How to Build a Genuinely Collaborative World-Class Organization
Book Abstract
MAIN IDEA
Collaboration is the real secret to breakthrough creativity – not a lone genius having an Aha!
flash of inspiration.
Genuinely new ideas are never the brainchild of a single person. Instead, they emerge bottom up from the creative efforts of a large number of people, each of whom nudge the idea forward or add a little twist here or there. What finally comes out the other end of the creative process is an idea which cannot truthfully be said to be the exclusive result of any one person’s thinking. Instead, all kinds of different people have added a little bit here and deleted what doesn’t work over there.
From an organizational perspective, if you want to generate more earth-shattering innovations, make it easier for people to work together on new ideas. Install collaboration as the central framework of your innovation projects, and don’t forget to invite your customers and your peers to be part of the overall process. Find new and better ways to help people collaborate using emerging communication technology and you will be well positioned to see some highly creative ideas come forward.
Above all, don’t delegate the responsibility for being innovative to some research and development unit or other designated part of your organization. Instead, make it possible and feasible for everyone to collaborate on developing new ideas. That’s the only way you can fully utilize the combined brain power of your people to best effect.
"Innovation is what drives today’s economy, and our hopes for the future – as individuals and organizations – lie in finding creative solutions to pressing problems. My goal is to reveal the unique power of collaboration to generate innovation. And it’s