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    Ben & Jerry's, The Inside Scoop (Review and Analysis of Lager's Book)
    Ben & Jerry's, The Inside Scoop (Review and Analysis of Lager's Book)
    Ben & Jerry's, The Inside Scoop (Review and Analysis of Lager's Book)
    Ebook49 pages44 minutes

    Ben & Jerry's, The Inside Scoop (Review and Analysis of Lager's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Fred "Chico" Lager's book: "Ben & Jerry's: The Inside Scoop, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor".

    This complete summary of the ideas from Fred "Chico" Lager's book "Ben & Jerry's: The Inside Scoop" tells the story of Fred "Chico" Lager's experiences in creating this brilliant business. Indeed, in less than 15 years, Ben & Jerry's grew from an ice cream parlour in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. But what characterises Ben & Jerry’s is that this company made it to the top while remaining one of the most innovative, progressive and socially responsible businesses in the world. They stayed true to their vision, fought for what they believed was right, and were generously rewarded.

    Added-value of this summary: 
    • Save time
    • Understand the key concepts 
    • Increase your business knowledge

    To learn more, read "Ben & Jerry’s: The Inside Scoop" and discover an inspirational story of two entrepreneurs struggling with their young business and making it a success.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806222817
    Ben & Jerry's, The Inside Scoop (Review and Analysis of Lager's Book)

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      Book preview

      Ben & Jerry's, The Inside Scoop (Review and Analysis of Lager's Book) - BusinessNews Publishing

      Book Presentation

      Ben & Jerry’s: The Inside Scoop by Fred Chico Lager

      Summary of Ben & Jerry’s: The Inside Scoop (Fred Chico Lager)

      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

      Part 1

      Ben Cohen and Jerry Greenfield first met in a 7th grade gym class at Merrick Avenue Junior High School when they both found themselves lagging behind all the other students who were running a mile for gym class.

      The coach yelled at them, Cohen, Greenfield, if you can’t do the mile in under seven minutes, you’re gonna have to do it again! Ben replied, But coach, if we can’t do it in less than seven minutes the first time, how are we gonna do it in under seven minutes the second time?

      With that, Jerry realized Ben was the sort of guy he wanted to hang out with, and the two quickly struck up a friendship.

      Ben’s father was a successful accountant who worked for the State of New York, and he later boasted his greatest contribution to Ben’s career was in passing on genes that predisposed his son to eat a lot. Ben was okay at schoolwork when he applied himself, but he really excelled at eating and his physical shape (even as a kid) reflected a healthy appetite.

      Like Ben, Jerry also was overweight as a kid. He got good grades at school, played as much sport as possible and hung out with a small group of close friends.

      At High School, Jerry continued to get excellent grades while Ben excelled mainly at extracurricular activities. Jerry won an academic scholarship and went to Oberlin College in Ohio while Ben decided to attend Colgate University in New York because the dorms there had open fireplaces.

      To support himself, Ben got a job in the student cafeteria which went okay until he grew a beard - which happened to be against food hygiene rules. When this was drawn to his attention, he shaved a

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