Corporate Aikido (Review and Analysis of Pino's Book)
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About this ebook
This complete summary of the ideas from Robert Pino's book "Corporate Aikido" applies the martial art of aikido to business by using resources to build your own corporation's strengths rather than to respond to the actions of competitors. In his book, the author explains that corporate aikido makes use of these principles to create a powerful vision, build and cultivate the inner strength of the organisation, devise marketing plans that beat competitors and find an effective way to balance resources, positioning and purpose. By reading this summary, you will learn the principles of corporate aikido and how you can apply them to your own business, changing your perceptions of market competition.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Corporate Aikido" and discover the most powerful tool for beating the competition.
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Corporate Aikido (Review and Analysis of Pino's Book) - BusinessNews Publishing
Book Presentation
Corporate Aikido by Robert Pino
Summary of Corporate Aikido (Robert Pino)
Book Abstract
MAIN IDEA
Aikido is a martial art based around the philosophy of winning without fighting and achieving victory over self-first and foremost. The whole approach of aikido is to apply resources to building your own corporation’s strengths rather than in responding to the competitive actions of other parties.
Corporate aikido takes these principles and applies them to business strategy. In practice, that means:
Creating a powerful vision for your organization.
Building and cultivating the inner strength of the organization.
Devising marketing plans which make competitor strengths redundant rather than attempting to meet them head on.
Finding effective ways to unleash and harness a balance of resources, positioning and purpose.
Instead of going to war against competitors, corporate aikido suggests an alternative, potentially more powerful alternative course.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not