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    Guerrilla Marketing Goes Green (Review and Analysis of Conrad and Horowitz' Book)
    Guerrilla Marketing Goes Green (Review and Analysis of Conrad and Horowitz' Book)
    Guerrilla Marketing Goes Green (Review and Analysis of Conrad and Horowitz' Book)
    Ebook43 pages35 minutes

    Guerrilla Marketing Goes Green (Review and Analysis of Conrad and Horowitz' Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet".

    This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical marketing not only feels better but, in today's economy, it works better as well. In their book, the authors explain how green guerrilla marketing is based on four indispensable pillars: sustainability, quality, integrity and honesty. This summary contains everything you need to know about green marketing that will benefit your customers, employees, suppliers, distribution partners and even competitors.

    Added-value of this summary:
    • Save time
    • Understand key principles
    • Expand your knowledge

    To learn more, read "Guerrilla Marketing Goes Green" and find out how green marketing can lead to success in today's business environment.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806246363
    Guerrilla Marketing Goes Green (Review and Analysis of Conrad and Horowitz' Book)

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      Book preview

      Guerrilla Marketing Goes Green (Review and Analysis of Conrad and Horowitz' Book) - BusinessNews Publishing

      Book Presentation: Guerrilla Marketing Goes Green by Jay Conrad Levinson and Shel Horowitz

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Guerrilla Marketing Goes Green (Jay Conrad Levinson and Shel Horowitz)

      1. Green guerrilla marketing basic principles

      2. The green guerrilla marketing mindset

      3. Green guerrilla marketing in action

      Book Abstract

      Main Idea

      Green, ethical marketing not only feels better but in today’s business environment it works better as well. Green guerrilla marketing is based on four indispensable pillars:

      Sustainability – doing things which are good for the planet.

      Quality – doing things which are good for the customer.

      Integrity – doing things which create win-win outcomes.

      Honesty – doing things which are completely solid and above board.

      At its heart, green marketing has an abundance paradigm. Instead of endlessly chasing market share, you need to feel confident there is plenty to go around. The more people who have a vested interest in your success, the more likely it becomes that you will in fact succeed. Green marketing is all about doing marketing which will benefit your customers, employees, suppliers, distribution partners and even competitors. Make it feasible for everyone to benefit and they will help you achieve what you’re after.

      When you set up the right marketing systems, prospects contact you because they want to do business with you. That’s a whole new ball of wax from interrupting people enough times that you get their attention and ultimately their business. When people contact you, selling becomes less of a concern. It becomes superseded by the imperative to exceed their expectations so the cycle repeats.

      Never lose sight of the fact when it comes to green marketing, there is always more than one way to get there. Find and then follow a path that makes sense for you and for your industry rather than attempting to take

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