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    Co-Opetition (Review and Analysis of Brandenburger and Nalebuff's Book)
    Co-Opetition (Review and Analysis of Brandenburger and Nalebuff's Book)
    Co-Opetition (Review and Analysis of Brandenburger and Nalebuff's Book)
    Ebook35 pages35 minutes

    Co-Opetition (Review and Analysis of Brandenburger and Nalebuff's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Adam Brandenburger and Barry Nalebuff's book: "Co-Opetition: A Revolutionary Mindset That Combines Competition and Co-operation".

    This complete summary of the ideas from Adam Brandenburger and Barry Nalebuff's book "Co-Opetition" shows how to combine the advantages of competition and co-operation to create a new dynamic that can be used to generate profits and change your business environment for the better. The authors explain how you can use this strategy to actively change the way your business works and start creating your own opportunities for future success. By following their advice, you can increase flexibility in business deals and find win-win growth opportunities.

    Added-value of this summary: 
    • Save time 
    • Understand the key concepts 
    • Increase your business knowledge 

    To learn more, read "Co-Opetition" and discover how you can start taking control of your company's destiny.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806239211
    Co-Opetition (Review and Analysis of Brandenburger and Nalebuff's Book)

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      Book preview

      Co-Opetition (Review and Analysis of Brandenburger and Nalebuff's Book) - BusinessNews Publishing

      Book Presentation: Co-Opetition by Adam Brandenburger and Barry Nalebuff

      Summary of Co-Opetition (Adam Brandenburger and Barry Nalebuff)

      Book Abstract

      Co-opetition combines the advantages of both competition and cooperation into a new dynamic which can be used to not only generate more profits but also to change the nature of the business environment in your own favor.

      Real long-term business success comes not solely from competing successfully within your current industry, but also from being an active participant in shaping the industry's future. That way, you can create opportunities for future success the way you want them to be, rather than simply making do with the way things currently are.

      To actively change the game of business, you need a strategic framework within which to work, and co-opetition theory provides just such a framework. That way, you can change not only the way you play, but which game you play as well for maximum benefit.

      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

      PART 1: CO-OPETITION AND THE GAME OF BUSINESS

      Main Idea

      In its purest form, business can be considered as

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