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    Guts (Review and Analysis of Lutz' Book)
    Guts (Review and Analysis of Lutz' Book)
    Guts (Review and Analysis of Lutz' Book)
    Ebook42 pages30 minutes

    Guts (Review and Analysis of Lutz' Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Robert Lutz's book: "Guts: The Seven Laws of Business that Made Chrysler the World's Hottest Car Company".

    This complete summary of the ideas from Robert Lutz's book "Guts" shows how in business, as in most of life's endeavours, you can't really separate the rational from the emotional, or the left-brain logical approach from the right-brain creative approach. In his book, the author explains that the main aim of business is to serve people's needs - although those people do not always act rationally. In fact, they are like a mass of contradictions, paradoxes and emotions. Therefore, the key to prosperity lies in accepting your fate and making the most of it. This summary presents Lutz's seven laws of business, demonstrating how they can be applied to create a successful company.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Guts: The Seven Laws of Business that Made Chrysler the World's Hottest Car Company" and discover the key to meeting the needs of your customers and achieving success.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806246448
    Guts (Review and Analysis of Lutz' Book)

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      Book preview

      Guts (Review and Analysis of Lutz' Book) - BusinessNews Publishing

      Book Presentation

      Guts by Robert Lutz

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Guts (Robert Lutz)

      Law #1

      The customer isn’t always right.

      Law #2

      The purpose of business is not solely to make money.

      Law #3

      Whatever everyone else is doing, don’t!

      Law #4

      Too much quality can be a bad thing – and taken to extremes may even ruin you.

      Law #5

      Too many financial controls are counter productive.

      Law #6

      Hire disruptive people – they’re an asset.

      Law #7

      Teamwork Isn’t Always Good

      Corollary #1

      There are times when it’s okay to be obsessed with details.

      Corollary #2

      A little bit of legitimate fear in business is really not that bad a thing to have.

      Corollary #3

      Leadership is all about common sense which, in reality, isn’t all that common.

      Corollary #4

      The Pros and Cons of Being a Change Agent

      Book Abstract

      MAIN IDEA

      In business, as in most of life’s endeavors, you can’t really separate the rational from the emotional, or the left-brain logical approach from the right-brain creative approach. At the end of the day, everything gets intertwined.

      Business is all about serving the needs of people. And people don’t act rationally all the time – they are a mass of contradictions, paradoxes and emotions. Therefore, the key to prosperity lies in accepting your fate and making the most of it. In business, as in life, you might not always get exactly what you want, but often what you actually end up getting is what you actually need – even if you’re not prepared at admit it at the time.

      About the Author

      ROBERT LUTZ is the former President and Vice-Chairman of Chrysler Corporation. Born in Switzerland, Mr. Lutz has a

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