How Toyota Became #1 (Review and Analysis of Magee's Book)
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About this ebook
This complete summary of the ideas from David Magee's book "How Toyota Became #1" shows that the criteria and qualities leading to Toyota’s rise to the top had little to do with sales results or profit margins. This summary points out how Toyota has created such a successful corporate environment, and how others can emulate them. In fact, Toyota looks at new products from the perspective of what customers want, rather than what they are capable of making; managers have empowered even bottom-level employees to act for themselves. Factual information is treated as autocratic: it doesn’t matter whether those facts come from senior management or lower down. Toyota is famous for having a production line that can be halted by anyone, because everyone is responsible for quality control. Executives don’t have special parking spots, they are expected to work longer hours, and they walk the manufacturing floor regularly. In other words, Toyota’s philosophy is based on mutual respect of all employees, and the willingness to prioritise the customer over procedural convenience. It’s possible, no matter the market, for others to do the same.
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• Increase your business knowledge
To learn more, read "How Toyota Became #1" and create your own successful environment.
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How Toyota Became #1 (Review and Analysis of Magee's Book) - BusinessNews Publishing
Book Presentation
How Toyota Became #1 by David Magee
Book Abstract
About the Author
Important Note About This Ebook
Summary of How Toyota Became #1 (David Magee)
1. A Brief Corporate History of Toyota (…Thus Far)
2. The Toyota Corporate Culture
Book Abstract
MAIN IDEA
In just 25 years, Toyota has gone from being a little known Japanese start-up to the world’s largest auto manufacturer. In the process of achieving this impressive feat, Toyota has leapfrogged longtime giants General Motors and Ford who have been competing for the global number one and number two spots aggressively for more than 70 years.
The popular wisdom has always been this meteoric rise is the direct result of Toyota’s mastery of lean production but it turns out this is only a small part of the story. A much larger factor in Toyota’s ongoing success in the marketplace is the impact of its deep-seated and unique corporate culture. Toyota’s corporate culture encapsulates the company’s unique approach to business and is the true driving force behind the company’s competitive advantage in the marketplace
"I was surprised at what I found as I interviewed key managers at Toyota. Despite the company’s incredibly successful, even meteoric rise, it was nearly impossible to get anyone inside the company to talk about the numbers. The reason, I learned, was that the criteria and qualities leading to Toyota’s rise to the top had little to do with sales results or profit margins. Numbers are simply by-products of daily work, and not the key to competitive greatness. The story lines of most importance in revealing the real nature of an organization lie far beneath the numbers. More than an automaker or manufacturing company, Toyota is a professional lifestyle – a proven and time-tested way of progression, improvement, ambition and betterment. The company’s business mantra is not so much about quarterly earnings and net profit