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    Invisible Advantage (Review and Analysis of Low and Kalafut's Book)
    Invisible Advantage (Review and Analysis of Low and Kalafut's Book)
    Invisible Advantage (Review and Analysis of Low and Kalafut's Book)
    Ebook41 pages26 minutes

    Invisible Advantage (Review and Analysis of Low and Kalafut's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Jonathan Low and Pam Kalafut's book: "Invisible Advantage: How Intangibles Are Driving Business Performance".

    This complete summary of the ideas from Jonathan Low and Pam Kalafut's book "Invisible Advantage" explains how every business has intangible assets, such as customer loyalty or brand equity, which do not appear on financial statements but add significant value to your company. In their book, the authors demonstrate how these intangibles are the hardest aspects of your business for competitors to emulate, therefore making them all-important in the creation and maintenance of competitive edge. This summary shows the 12 drivers of the intangible economy and how you can measure and implement them in your business.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Invisible Advantage" and discover the key to using your intangible assets to boost your competitive advantage.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806247438
    Invisible Advantage (Review and Analysis of Low and Kalafut's Book)

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      Invisible Advantage (Review and Analysis of Low and Kalafut's Book) - BusinessNews Publishing

      Book Presentation: Invisible Advantage by Jonathan Low and Pam Kalafut

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Invisible Advantage (Jonathan Low and Pam Kalafut)

      1. The Rise of Business Intangibles

      2. The Twelve Drivers of the Intangibles Economy

      3. The Keys to Managing Intangibles

      Book Abstract

      MAIN IDEA

      Intangibles – like brand equity, the ability to execute a chosen strategy, reputation and know-how – don’t show up on your firm’s financial statements and yet they are already transforming both the way you do business and the way investors value your company. Therefore, how you manage a business in the future should also change to reflect the increasing importance of intangibles. Or to be more specific, the means by which value will be created in the future has shifted dramatically from the tangibles to the intangibles as the key generators of future growth. Therefore, instead of treating intangibles as a by-product of whatever else you do, it makes good sense to start actively managing your intangibles to create future growth opportunities.

      Why bother? Numerous studies have found that already, about one-third of your company’s current market value is attributable to intangibles which you probably don’t even presently measure, disclose or even attempt to manage. That proportion is likely to go up even more in the future as the Intangibles Economy gathers momentum. Therefore, if you fail to take an active role in managing your business’s intangibles, you essentially abdicate control to the marketplace.

      Equally important, however, is the fact a competitive marketplace advantage built on intangibles can be exceptionally difficult for your competitors to emulate. In this regard, a competitive advantage built on intangibles is invisible – competitors aren’t exactly certain precisely what they need to do to match it. Thus, the more you can strengthen and build your intangibles, the harder you make it

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