Flip the Funnel (Review and Analysis of Jaffe's Book)
()
About this ebook
This complete summary of the ideas from Joseph Jaffe's book "Flip the Funnel" shows that using the traditional sales funnel, businesses worldwide spend billions on acquiring new customers. You advertise widely to create awareness and then follow up with those that show interest to hopefully stoke their desire for what’s on offer. Then, when the time is right, you make them an irresistible offer to get them to take action and buy. Money goes in one end of the funnel and satisfied customers hopefully come out the other end. What if you were to flip that funnel over? What would be the result if instead of spending all that money trying to acquire new customers, you instead spent that same money on making the customers you already have happier by providing them with a superior customer experience? This summary is all customer loyalty and retention.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "Flip the Funnel" and discover how to grow your customer base from the inside out.
Read more from Business News Publishing
DotCom Secrets (Review and Analysis of Brunson's Book) Rating: 4 out of 5 stars4/5The 4-Hour Workweek (Review and Analysis of Ferriss' Book) Rating: 4 out of 5 stars4/5The 12 Week Year (Review and Analysis of Moran and Lennington's Book) Rating: 5 out of 5 stars5/5The One Page Business Plan (Review and Analysis of Horan's Book) Rating: 5 out of 5 stars5/5Leaders Eat Last (Review and Analysis of Sinek's Book) Rating: 5 out of 5 stars5/5The 80/20 Principle (Review and Analysis of Koch's Book) Rating: 4 out of 5 stars4/5To Sell Is Human (Review and Analysis of Pink's Book) Rating: 5 out of 5 stars5/5What They Don't Teach You at Harvard Business School (Review and Analysis of McCormack's Book) Rating: 4 out of 5 stars4/5Good Strategy Bad Strategy (Review and Analysis of Rumelt's Book) Rating: 3 out of 5 stars3/5Understanding Financial Statements (Review and Analysis of Straub's Book) Rating: 5 out of 5 stars5/5Rocket Fuel (Review and Analysis of Wickman and Winter's Book) Rating: 5 out of 5 stars5/5How to Master the Art of Selling (Review and Analysis of Hopkins' Book) Rating: 0 out of 5 stars0 ratingsThe CashFlow Quadrant (Review and Analysis of Kiyosaki and Lechter's Book) Rating: 0 out of 5 stars0 ratingsExecution (Review and Analysis of Bossidy and Charan's Book) Rating: 0 out of 5 stars0 ratingsThe Ultimate Sales Machine (Review and Analysis of Holmes' Book) Rating: 4 out of 5 stars4/5The Fifth Discipline (Review and Analysis of Senge's Book) Rating: 0 out of 5 stars0 ratingsThe Mckinsey Mind (Review and Analysis of Rasiel and Friga's Book) Rating: 4 out of 5 stars4/5The HR Scorecard (Review and Analysis of Becker, Huselid and Ulrich's Book) Rating: 5 out of 5 stars5/5Switch (Review and Analysis of the Heath Brothers' Book) Rating: 5 out of 5 stars5/5Traction (Review and Analysis of Weinberg and Mares' Book) Rating: 5 out of 5 stars5/5The One Thing (Review and Analysis of Keller and Papasan's Book) Rating: 5 out of 5 stars5/5Multipliers (Review and Analysis of Wiseman and McKeown's Book) Rating: 0 out of 5 stars0 ratingsThe Sandler Rules (Review and Analysis of Mattson's Book) Rating: 5 out of 5 stars5/5The Speed of Trust (Review and Analysis of Covey's Book) Rating: 5 out of 5 stars5/5Start Late, Finish Rich (Review and Analysis of Bach's Book) Rating: 4 out of 5 stars4/5Built to Sell (Review and Analysis of Warrilow's Book) Rating: 4 out of 5 stars4/5The Millionaire Next Door (Review and Analysis of Stanley and Danko's Book) Rating: 5 out of 5 stars5/5No Excuses! (Review and Analysis of Tracy's Book) Rating: 5 out of 5 stars5/5Ready, Fire, Aim (Review and Analysis of Masterson's Book) Rating: 5 out of 5 stars5/5Talent Is Overrated (Review and Analysis of Colvin's Book) Rating: 0 out of 5 stars0 ratings
Related to Flip the Funnel (Review and Analysis of Jaffe's Book)
Related ebooks
The Referral Engine (Review and Analysis of Jantsch's Book) Rating: 0 out of 5 stars0 ratingsMarketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing Rating: 0 out of 5 stars0 ratingsThe Little Black Book of Marketing Strategies Rating: 1 out of 5 stars1/5Easy Guide to: Conversion Rating: 0 out of 5 stars0 ratingsEpic Content Marketing (Review and Analysis of Pulizzi's Book) Rating: 4 out of 5 stars4/5Day 1: A Practical Guide to Launching Your New Business Rating: 0 out of 5 stars0 ratingsMarketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business Rating: 0 out of 5 stars0 ratingsLittle Ideas, Big Business: 5 Steps to Turn Your Ideas into a Business Rating: 0 out of 5 stars0 ratingsThe 86% Solution (Review and Analysis of Mahajan and Banga's Book) Rating: 0 out of 5 stars0 ratingsThe Creative Entrepreneurs Rating: 0 out of 5 stars0 ratingsThe E-process Edge (Review and Analysis of Keen and Mcdonald's Book) Rating: 0 out of 5 stars0 ratingsFreelancing: The Basics Rating: 0 out of 5 stars0 ratingsLuxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand Rating: 0 out of 5 stars0 ratingsEmails to a young entrepeneur Rating: 0 out of 5 stars0 ratingsThe Published Professional: How Self-Publishing can Help Build Your Brand, Attract More Clients, And Increase Sales Rating: 0 out of 5 stars0 ratingsCopy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas Rating: 5 out of 5 stars5/5The Power of Print: Print Marketing in a Digital World Rating: 0 out of 5 stars0 ratingsYouTube Authority Rating: 0 out of 5 stars0 ratingsThe Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience Rating: 0 out of 5 stars0 ratingsHow To Get Free Publicity To Sell Your Books Rating: 0 out of 5 stars0 ratingsBlurb-O-Matic How To Write To Sell Rating: 0 out of 5 stars0 ratingsTwitter Power 2.0: How to Dominate Your Market One Tweet at a Time Rating: 4 out of 5 stars4/5The Outsourcing Secret: A stress-free guide to growing your business Rating: 0 out of 5 stars0 ratingsThe Science of Customer Connections: Manage Your Message to Grow Your Business Rating: 0 out of 5 stars0 ratingsInside the Box: The Power of Complementary Branding Rating: 0 out of 5 stars0 ratingsThe Job Inner-View Rating: 0 out of 5 stars0 ratingsSell Local, Think Global: 50 Innovative Ways to Make a Chunk of Change and Grow Your Business Rating: 0 out of 5 stars0 ratingsThe New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies Rating: 4 out of 5 stars4/5HOBBY BOSS: Turn Your Passion Into Profits Online Rating: 0 out of 5 stars0 ratings
Business For You
Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Nickel and Dimed: On (Not) Getting By in America Rating: 4 out of 5 stars4/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5Leadership and Self-Deception: Getting out of the Box Rating: 4 out of 5 stars4/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Confessions of an Economic Hit Man, 3rd Edition Rating: 5 out of 5 stars5/5Capitalism and Freedom Rating: 4 out of 5 stars4/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Lying Rating: 4 out of 5 stars4/5Buy, Rehab, Rent, Refinance, Repeat: The BRRRR Rental Property Investment Strategy Made Simple Rating: 5 out of 5 stars5/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5Summary of Eve Rodsky's Fair Play Rating: 2 out of 5 stars2/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Financial Words You Should Know: Over 1,000 Essential Investment, Accounting, Real Estate, and Tax Words Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Soundtracks: The Surprising Solution to Overthinking Rating: 5 out of 5 stars5/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5
Reviews for Flip the Funnel (Review and Analysis of Jaffe's Book)
0 ratings0 reviews
Book preview
Flip the Funnel (Review and Analysis of Jaffe's Book) - BusinessNews Publishing
Book Presentation:
Flip The Funnel by Joseph Jaffe
Book Abstract
About the Author
Important Note About This Ebook
Summary of Flip The Funnel
(Joseph Jaffe)
1. The current state of marketing
2. Marketing as it should be and could be
3. How to get there
Book Abstract
Main Idea
The conventional view of advertising and marketing is you have to spend money to acquire new customers. With that in mind, businesses worldwide spend billions on acquiring new customers using the traditional sales funnel – advertise widely to create Awareness and then follow up with those that show Interest to hopefully stoke their Desire for what’s on offer. Then, when the time is right, you make them an irresistible offer to get them to take Action and buy. Money goes in one end of the funnel and satisfied customers hopefully come out the other end.
What about if you were to flip that funnel over? What would be the result if instead of spending all that money trying to acquire new customers, you instead spent that same money on making the customers you already have happier by providing them with a superior customer experience? Could you focus so intensively and pervasively on customer retention that it in fact grows to become the main process by which you also achieve new customer acquisition?
A flipped funnel would look something like this. In place of the conventional Awareness-Interest-Desire-Action dynamic, you would instead be concentrating on:
Providing acknowledgment of your customers in meaningful ways.
Establishing an