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    How to Sell When Nobody's Buying (Review and Analysis of Lakhani's Book)
    How to Sell When Nobody's Buying (Review and Analysis of Lakhani's Book)
    How to Sell When Nobody's Buying (Review and Analysis of Lakhani's Book)
    Ebook43 pages25 minutes

    How to Sell When Nobody's Buying (Review and Analysis of Lakhani's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Dave Lakhani's book: "How to Sell When Nobody's Buying (And How to Sell Even More When They Are)".

    This complete summary of the ideas from "How to Sell When Nobody's Buying" shows that it’s a tough time to sell. To make matters worse, many managers today were trained 20-30 years ago with methods conceived 50 years ago. “Twentieth-century selling techniques are dead, …If you want to sell and succeed today…you must develop new strategies and new tactics that reflect the realities of these times – our times.” In fact, this summary suggests that great salespeople are given an amazing opportunity when tough times come, because they are the ones who can adapt and get ahead of the competition. It encourages readers to set themselves up as a brand – people buy the salesperson, not the product. Set yourself up not as the supplier of a product, but the source of information that can solve a problem. Find the right balance between connections online and networking in real life. Though many businesses are in economically hard times, you can still be successful; in fact, you can convince customers that your product will help them overcome their financial worries. 

    Added-value of this summary: 
    • Save time 
    • Understand key concepts
    • Increase your business knowledge 

    To learn more, read "How To Sell When Nobody's Buying" and you’ll not only be able to make a living when others are failing, you’ll create a long-term profitable strategy.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806246943
    How to Sell When Nobody's Buying (Review and Analysis of Lakhani's Book)

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      Book preview

      How to Sell When Nobody's Buying (Review and Analysis of Lakhani's Book) - BusinessNews Publishing

      Book Presentation

      How to Sell When Nobody’s Buying by Dave Lakhani

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of How To Sell When Nobody’s Buying (Dave Lakhani)

      1. Get real and focus

      2. Get visible

      3. Get connected

      4. Go digital and get off the road

      5. Get creative

      6. Get persuasive

      7. Get paid more on each sale

      8. Get more leverage

      9. Get everyone selling

      Book Abstract

      MAIN IDEA

      There’s no question it’s tough to sell today while the economy is in a downtick. It’s almost as if the general rules of the game have changed all of a sudden. And to make things harder, most of today’s sales managers were trained on how to sell using techniques which were developed in the 1950s but were still working okay in the 1970s. That’s all well and fine but it’s time to face reality. What worked in the past might not necessarily work today and you have to sort the wheat from the chaff.

      To succeed today, nine new tactics are required:

      Selling changed and someone forgot to tell the sales team. Twentieth-century selling techniques are dead, but salespeople are trying to ignore its rotting corpse in boardrooms and business lunches around the world every hour of the day. It’s time to face the facts: If you want to sell and succeed today, you have to update your skills. You must develop new strategies and new tactics that reflect the realities of these times – our times. If you can’t commit to learning something new, no matter how long you’ve been selling, you should simply quit now: selling isn’t for you anymore. Walk away with your dignity intact and find a new career.

      – Dave Lakhani

      About the Author

      DAVE LAKHANI is a serial entrepreneur and sales trainer. He has owned

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