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    Full Frontal PR (Review and Analysis of Laermer and Prichinello's Book)
    Full Frontal PR (Review and Analysis of Laermer and Prichinello's Book)
    Full Frontal PR (Review and Analysis of Laermer and Prichinello's Book)
    Ebook43 pages28 minutes

    Full Frontal PR (Review and Analysis of Laermer and Prichinello's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Richard Laermer and Michael Prichinello's book: "Full Frontal PR: Getting People Talking About You, Your Business or Your Product".

    This complete summary of the ideas from Richard Laermer and Michael Prichinello's book "Full Frontal PR" reveals the "insider secret" of the PR industry; companies are actually better off handling their own publicity than hiring a PR firm. In their book, the authors explain that as long as you understand the basic principles of what you want to accomplish, you'll probably generate more buzz and media attention by handling PR yourself. This summary will tell you everything you need to know if you want to be effective at generating publicity and creating a buzz around your company.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your PR skills

    To learn more, read "Full Frontal PR" and discover the key to doing your own PR and getting people excited about your message.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806243027
    Full Frontal PR (Review and Analysis of Laermer and Prichinello's Book)

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      Book preview

      Full Frontal PR (Review and Analysis of Laermer and Prichinello's Book) - BusinessNews Publishing

      Book Presentation: Full Frontal PR by Richard Laermer and Michael Prichinello

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Full Frontal PR (Richard Laermer and Michael Prichinello)

      1. Understand the basic objectives of all good PR work

      2. Understand the basic principles of all good PR work

      3. Learn how to take your media exposure to the next level in the future

      Book Abstract

      MAIN IDEA

      The insider secret of the public relations (PR) industry is that companies are actually better off handling their own publicity requirements rather than hiring a PR firm. In fact, as long as you understand the basic principles of what you’re trying to accomplish, you’ll probably generate more buzz and more media attention if you handle your own PR than any third party could ever generate for you – without incurring any large expenditure.

      So what’s required to be effective at generating publicity? There are only three things you actually need to know about:

      You can create the buzz factor yourself. We believe that the current culture of mass exposure has made this something everyone wants to learn. The best way to spread the word about your product is through the media rather than, say, through advertising. The real reason is that press coverage is implicitly more powerful. Paid-for messages are so pervasive in our media-saturated society that we often completely ignore them as they roll by. By contrast, the free press actually validates your company or product in reader’s minds. It’s a fact. No matter how jaded readers are, most are inclined to believe than distrust what a journalist writes. That’s why you should always aim for the legit press. It pays off in spades and is truly the most effective way to generate interest and enthusiasm for your product. Ask anybody who reads papers or watches TV: Do they believe the news or the ads?

      – Richard Laermer and Michael Prichinello

      "There’s simply no ‘just

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