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    How to Succeed in Business by Breaking All the Rules (Review and Analysis of Kennedy's Book)
    How to Succeed in Business by Breaking All the Rules (Review and Analysis of Kennedy's Book)
    How to Succeed in Business by Breaking All the Rules (Review and Analysis of Kennedy's Book)
    Ebook46 pages26 minutes

    How to Succeed in Business by Breaking All the Rules (Review and Analysis of Kennedy's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Dan S. Kennedy's book: "How to Succeed in Business by Breaking all the Rules: A Plan for Entrepreneurs".

    This complete summary of the ideas from Dan S. Kennedy's book  "How to Succeed in Business by Breaking all the Rules" points out that most business books give “rules for success”. However, the research suggests that in fact, people should do the opposite: you can actually achieve more by ignoring conventional wisdom than you’ll ever achieve simply by following the masses. Eschewing these conventional wisdoms takes bravery, arrogance, and an understanding that you alone are responsible for your own destiny, but the rewards can exceed your greatest expectations.
    This summary highlights some myths propagated by business books and demonstrates their flaws. Positive thinking, for example, isn’t the cure-all many believe it to be, especially if it breeds blind optimism and stops people from doing their research. Creativity should be valued, but it’s important to realise that you need to make money – sometimes it’s best to base your ideas on ones in the past. Even the most inventive films, such as Star Wars, are founded on old ideas (in this case, Westerns). Prevailing wisdom says that winners never quit, but actually, winners know when to jettison things that aren’t working. 

    Added-value of this summary: 
    • Save time
    • Understand the key concepts 
    • Increase your business knowledge

    To learn more, read "How to Succeed in Business by Breaking all the Rules" and start thinking for yourself!
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806246967
    How to Succeed in Business by Breaking All the Rules (Review and Analysis of Kennedy's Book)

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      Book preview

      How to Succeed in Business by Breaking All the Rules (Review and Analysis of Kennedy's Book) - BusinessNews Publishing

      Book Presentation How To Succeed In Business By Breaking All The Rules by Dan S. Kennedy

      Book Abstract

      Important Note About This Ebook

      Summary of How To Succeed In Business By Breaking All The Rules (Dan S. Kennedy)

      1. FORGET ALMOST EVERYTHING YOU’VE EVER BEEN TOLD ABOUT POSITIVE THINKING AND MOTIVATION

      2. THE MYTH OF THE NATURAL BORN SALESMAN - OR ANYTHING ELSE

      3. THE MYTH ABOUT THE VALUE OF A COLLEGE EDUCATION

      4. MONKS MAY VALUE MODESTY AND HUMILITY HIGHLY, BUT NOT ENTREPRENEURS

      5. IS BEING RUDE, AGGRESSIVE AND ROUGH ONE OF THE GREAT UNSUNG SECRETS OF SUCCESS?

      6. BEING CREATIVE IS NOT NEARLY AS PROFITABLE AS IMPROVING ON SOMETHING THAT ALREADY WORKS

      7. PERSISTENCE - WHEN TO USE IT AND WHEN TO MOVE ON TO SOMETHING BETTER

      8. THE INVESTMENT ADVICE YOU RECEIVE MAY ACTUALLY BE WORSE THAN NO ADVICE AT ALL

      9. MORE SUCCESS MYTHS THAT DON’T WORK OUT IN THE REAL WORLD

      10. SPECIAL ADVICE FOR YOUNG PEOPLE - AND EVERYONE ELSE

      11. NO, THE CUSTOMER’S NOT ALWAYS RIGHT AND YOU SHOULD KEEP THAT IN MIND

      12. YOU CAN’T GET RICH QUICK BUT THEN AGAIN HOW ARE YOU DOING ON THE GET RICH SLOW APPROACH?

      13. IT TAKES MONEY TO MAKE MONEY - UNLESS YOU DON’T HAVE ANY MONEY

      14. IS IT POSSIBLE THAT IN THE FINAL ANALYSIS, THE PRODUCT REALLY DOESN’T MATTER MUCH?

      15. THE ILLUSION OF MARKETING

      16. THE ILLUSION OF MANAGEMENT

      17. IF IT AIN’T BROKE, DON’T FIX IT - UNLESS YOU ACTUALLY WANT TO

      Book Abstract

      MAIN IDEA

      Not only have I broken all the rules I learned about - I have broken rules I didn’t even know existed. - Martin Scorsese People love to look for rules of success in every human activity, in the hope

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