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    Naked Conversations (Review and Analysis of Scoble and Israel's Book)
    Naked Conversations (Review and Analysis of Scoble and Israel's Book)
    Naked Conversations (Review and Analysis of Scoble and Israel's Book)
    Ebook44 pages30 minutes

    Naked Conversations (Review and Analysis of Scoble and Israel's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Robert Scoble and Shel Israel's book: "Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers".

    This complete summary of the ideas from Robert Scoble and Shel Israel's book "Naked Conversations" shows how blogs changed from being quirky entities for exhibitionists to crossing over into the broader business community. "Blogging" is becoming an extremely effective form of two-way communication between companies and their customers. In their book, the authors explain how blogs make customers feel that they are getting inside information about what's happening inside the corporation. This summary demonstrates how running a blog can prompt conversation between you and your customer and how you can reach out to new customers.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Naked Conversations" and discover how you can use blogging as a powerful communications tool between you and your customers.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateSep 29, 2014
    ISBN9782511016190
    Naked Conversations (Review and Analysis of Scoble and Israel's Book)

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      Book preview

      Naked Conversations (Review and Analysis of Scoble and Israel's Book) - BusinessNews Publishing

      Book Presentation

      Naked Conversations by Robert Scoble and Shel Israel

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Naked Conversations (Robert Scoble and Shel Israel)

      1. Blogging 101 – The Basic Principles of Blogging For Businesses

      2. The Current State of Play – How Companies Are Already Using Blogging

      3. Hints and Suggestions – How to Do Blogs Right and How to Avoid the Pitfalls

      4. The Bigger Picture – What is the Future of Blogging for Business?

      Book Abstract

      MAIN IDEA

      When Web based logs (abbreviated as blogs) first started appearing, most people considered them to be quirky entities for people with exhibitionist tendencies. At first, blogs seemed to appeal to the lunatic fringe of people who wanted a personal soapbox from which they could put forward their view of the world. Then a funny thing happened. Blogs crossed over from the conspiracy theorists into the broader business community and consumers have taken to this informal channel of business communication with a passion rarely before witnessed.

      In particular, keeping a blog (abbreviated as blogging) is fast becoming an extremely effective form of two-way communication between companies and their customers. The appeal of blogging to a customer is obvious – they feel like they are getting inside information about what’s happening from someone who really knows what’s going on inside the corporation. That’s highly alluring and fun for customers to be part of. Customers also love the fact they’re interacting with a real person who makes mistakes and occasionally misspells things rather than someone who reads from a perfect script prepared by the company’s PR department. Many consumers are sick to death of hearing automated voice-mail telling them their call is important but cannot be answered right at the moment. Blogging is the antidote to that because it provides direct human contact and interaction.

      From your company’s point-of-view, running a blog enables you to engage in a candid two-way conversation with your customers and potential customers. You can find out what people are actually thinking rather than relying on focus groups or other artificial means. Even better, search engines like Google and others rank business blogs higher than ordinary Web sites. That means if you have a business blog with frequent entries and

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