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    The Profit Zone (Review and Analysis of Slywotzky and Morrison's Book)
    The Profit Zone (Review and Analysis of Slywotzky and Morrison's Book)
    The Profit Zone (Review and Analysis of Slywotzky and Morrison's Book)
    Ebook40 pages19 minutes

    The Profit Zone (Review and Analysis of Slywotzky and Morrison's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Adrian Slywotzky and David Morrison's book: "The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits".

    This complete summary of the ideas from Adrian Slywotzky and David Morrison's book "The Profit Zone" shows how it is generally acknowledged that the company with the largest share of the market will ultimately generate the greatest profits. However, Slywotzky and Morrison suggest that not all market share is created equal. In their book, the authors state that in any market, there will be one strategic area where the greatest amount of added-value for the customer will be created. Whichever company can dominate that key strategic area will generate the greatest profits. This summary explains how you can develop four business dimensions in order to place your company in the Profit Zone and ensure future success.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business knowledge

    To learn more, read "The Profit Zone" and find out how to tailor your approach and optimise your company's profits.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateSep 29, 2014
    ISBN9782511016794
    The Profit Zone (Review and Analysis of Slywotzky and Morrison's Book)

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      Book preview

      The Profit Zone (Review and Analysis of Slywotzky and Morrison's Book) - BusinessNews Publishing

      Book Presentation: The Profit Zone by Adrian Slywotzky & David Morrison

      Book Abstract

      Important Note About This Ebook

      Summary of The Profit Zone (Adrian Slywotzky & David Morrison)

      Section 1. The Profit Zone Concept in Business Design

      Section 2. Applying Profit Zone Concepts and Principles To Strategic Business Design

      Section 3. Examples of Applications of the Profit Zone Philosophy

      Book Abstract

      MAIN IDEA

      Conventional business thinking has been that market share is king – in other words, whichever company has the largest share of the market will ultimately generate the greatest profits.

      The Profit Zone philosophy, however, suggests that not all market share is created equal. Specifically, in any market, there will be one strategic area where the greatest amount of added value for the customer will be created. Whichever company can dominate that key strategic area – The Profit Zone – will generate the greatest profits and the greatest market valuation – irrespective of what their share is of the market as a whole.

      Businesses get into the Profit Zone through the use of specific profit models – explicit strategies for generating revenue. There are a large number of profit

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