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    Max-e-Marketing in the Net Future (Review and Analysis of Rapp and Martin's Book)
    Max-e-Marketing in the Net Future (Review and Analysis of Rapp and Martin's Book)
    Max-e-Marketing in the Net Future (Review and Analysis of Rapp and Martin's Book)
    Ebook44 pages25 minutes

    Max-e-Marketing in the Net Future (Review and Analysis of Rapp and Martin's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Stan Rapp and Chuck Martin's book: "Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy".

    This complete summary of the ideas from Stan Rapp and Chuck Martin's book "Max-e-Marketing in the Net Future" shows that every company needs to understand the concept of max-e-marketing and apply it in order to focus on profits and create more added-value for customers. In their book, the authors explain max-e-marketing by focusing on three main areas: establishing good relationships, good experiences and accumulating value by accumulating the value of those relationships. This summary demonstrates how each of these areas can be improved to ensure that you are a market leader for years to come.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Max-e-Marketing in the Net Future" and find out how you can make sure you don't get left behind.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateSep 29, 2014
    ISBN9782511016107
    Max-e-Marketing in the Net Future (Review and Analysis of Rapp and Martin's Book)

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      Book preview

      Max-e-Marketing in the Net Future (Review and Analysis of Rapp and Martin's Book) - BusinessNews Publishing

      Book Presentation: Max-e-Marketing in the Net Future by Stan Rapp and Chuck Martin

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Max-e-Marketing in the Net Future (Stan Rapp and Chuck Martin

      Imperative #1: Configure everything you do for a customer on the basis of what you know about them – and keep learning progressively more.

      Imperative #2: Don’t differentiate between products and services – create seamless offerings which include elements of both.

      Imperative #3: Make every customer relationship unique to create relationship equity.

      Imperative #4: Outsource everything you can to harness the efficiencies of others.

      Imperative #5: Use your interactive processes to derive a competitive advantage.

      Imperative #6: Factor some future value into every transaction with the customer.

      Imperative #7: Make effective marketing the responsibility of everyone in the business organization.

      Book Abstract

      MAIN IDEA

      Max-e-Marketing is the emerging new marketing discipline of the digital business era. It focuses on maximizing profits by combining new marketing strategies, communications and interactions together to create more added value for customers while simultaneously adding more to the company’s bottom line profitability.

      Max-e-Marketing focuses on three areas:

      Relationships – How a business interacts with its customers or prospective customers and the way in which all responses are stored in a corporate knowledge base so the company can become progressively more responsive and productive.

      Experiences – Whether a customer’s end-to-end experience in dealing with the organization adds or detracts from the value they place on that relationship.

      Future Value – An underlying assumption that ultimately, the future value of any online business will be derived from the accumulated value of all its customer relationships.

      The seven imperatives of Max-e-Marketing deal with how this focus on the three critical areas can be translated into action. As

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