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    Made in Japan (Review and Analysis of Morita, Reingold and Shimomura's Book)
    Made in Japan (Review and Analysis of Morita, Reingold and Shimomura's Book)
    Made in Japan (Review and Analysis of Morita, Reingold and Shimomura's Book)
    Ebook40 pages32 minutes

    Made in Japan (Review and Analysis of Morita, Reingold and Shimomura's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Akio Morita, Edwin Reingold and Mitsuko Shimomura's book: "Made in Japan: Akio Morita and Sony".

    This complete summary of the ideas from Akio Morita, Edwin Reingold and Mitsuko Shimomura's book "Made in Japan" tells the story behind the fascinating journey of Sony, right from its early rocky stages to their status as a world leader. In their book, the authors reveal how the company realised that marketing would be as important as the product itself. This summary describes the ups and downs of the journey and the secrets behind Sony's global success.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Made in Japan" and discover the story behind the technology giant and why so many of its ideas have been implemented by others.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateSep 29, 2014
    ISBN9782511016039
    Made in Japan (Review and Analysis of Morita, Reingold and Shimomura's Book)

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      Book preview

      Made in Japan (Review and Analysis of Morita, Reingold and Shimomura's Book) - BusinessNews Publishing

      Book Presentation: Made In Japan by Akio Morita and Sony1

      Important Note About This Ebook

      Summary of Made In Japan (Akio Morita and Sony)2

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      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

      1.

      On May 7, 1946, a new company was formed in Tokyo called Tokyo Tsushin Kogyo or Tokyo Telecommunications Engineering Corporation. Today, that company, renamed as Sony Corporation, is one of the world’s most successful consumer electronics company, but at the time of establishment, the company’s prospects seemed far from certain.

      The founders of the company were Masaru Ibuka, a 38-year old electronics designer, and Akio Morita, then 25-years old with a background in physics. The new company’s first offices were on the third floor of a bombed out department store in downtown Tokyo.

      (The Second World War with Japan ended with Japan’s surrender on August 15, 1945, following the dropping of an atomic bomb on Hiroshima on August 6, 1945. The devastation of Tokyo at that time was extensive, with an estimated 46-percent of the population having had their houses and factories destroyed).

      The new employees of Tokyo Telecommunications sat around for weeks debating what to do to make some money to survive. Since food was in short supply, they decided to develop a rice cooker which used the electrical connectivity of wet rice to good effect. Once the rice was cooked, it would no longer be moist, and the electrical circuit would be broken. Despite building several prototypes, the product was

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