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    Managing the Future (Review and Analysis of Tucker's Book)
    Managing the Future (Review and Analysis of Tucker's Book)
    Managing the Future (Review and Analysis of Tucker's Book)
    Ebook35 pages17 minutes

    Managing the Future (Review and Analysis of Tucker's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Robert B. Tucker's book: "Managing the Future".

    This complete summary of the ideas from Robert B. Tucker's book "Managing the Future" shows how no business can afford to rest on its laurels and on the successes of the past. If there’s one hallmark of long-term companies, it’s the ability to manage the future as well as the present. In his book, the author demonstrates how great companies do this and presents three strategies used by them which you can adapt and implement. This summary provides the key to constantly re-assessing your business in order to ensure future success.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business knowledge

    To learn more, read "Managing the Future" and discover how you can manage the unpredictability of the future through systematic awareness and customer focus.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 14, 2014
    ISBN9782511017975
    Managing the Future (Review and Analysis of Tucker's Book)

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      Book preview

      Managing the Future (Review and Analysis of Tucker's Book) - BusinessNews Publishing

      Book Presentation

      Managing The Future by Robert B. Tucker

      Book Abstract

      Important Note About This Ebook

      Summary of Managing The Future (Robert B. Tucker)

      Introduction

      1. Speed – Exploiting the FedEx Imperative

      2. Convenience – Creating Your Own Dominos Effect

      3. Age Waves – Profiting from three generations

      4. Choice – Exploiting the Have It Your Way Imperative

      5. Lifestyle – Benefiting from Changes in the Way We Live

      6. Discounting – Positioning A Business in Price Competition Eras

      7. Value-Adding – Creating Alternatives in Price Competition

      8. Customer Service – Building Competitive Advantage Through People

      9. Techno-Edge – Using Technology to Lead the Field

      10. Quality – Cashing In on Customer Satisfaction

      Book Abstract

      Main Theme

      The key to being in business now is to manage the future - to put your business in a situation where it is progressively improving the way it serves customers rather than resting on past victories.

      You can do this by:

      Creating ways to get close to your customers so you can look at your business through their eyes.

      Staying aware of the trends that developing in

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