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    The New Experts (Review and Analysis of Bloom's Book)
    The New Experts (Review and Analysis of Bloom's Book)
    The New Experts (Review and Analysis of Bloom's Book)
    Ebook40 pages25 minutes

    The New Experts (Review and Analysis of Bloom's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Robert Bloom's book: "The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments".

    This complete summary of the ideas from Robert Bloom's book "The New Experts" presents the four key customer contact moments: first contact, transaction, continued use of the product and advocacy (repeat customers). In his book, the author explains very specific ways that businesses can enhance customer encounters. This summary provides readers with an important reminder that the customer is always the most important person in any transaction.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "The New Experts" and find out how to enhance the experience of every customer transaction you make.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 28, 2014
    ISBN9782511020586
    The New Experts (Review and Analysis of Bloom's Book)

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      Book preview

      The New Experts (Review and Analysis of Bloom's Book) - BusinessNews Publishing

      Book Presentation

      The New Experts by Robert Bloom

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of The New Experts (Robert Bloom)

      Book Abstract

      MAIN IDEA

      Today’s buyers have become the new experts in every line of business. They have become very well informed and assertive – thanks to the Internet which provides enormous choice in all segments of commerce. Buyers have taken complete control of the entire purchase process. To succeed, you have to learn how to think like a customer and make your business their first choice.

      You have only four chances to make your business first choice in the buyer’s eyes. Those chances arise at the four decisive and critical customer moments:

      The key to success and ultimate growth in today’s business environment is to make your business the customer’s first choice at each of these decisive customer moments. Achieve that and you will grow. Fail to do so and you will not.

      "Your solution to the revolution in buyer behavior – to your need for profitable growth – is to think like a buyer at your 4 Decisive Customer Moments. At each of your Decisive Customer Moments, you can influence your prospective customers when they are most vulnerable and impulsive – you can motivate them to choose you over your competitors. At each of your Decisive Customer Moments, you can consider your prospective customer’s perspective – you can think like a buyer – and do what is necessary to fulfill their wants, needs, and aspirations and to allay their apprehensions, concerns and fears. At each of these crucial moments, you can make your business first choice. To create profitable growth, you must be able to think like a buyer and deliver the benefits your buyers want at

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