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    Engaged! (Review and Analysis of Lederman's Book)
    Engaged! (Review and Analysis of Lederman's Book)
    Engaged! (Review and Analysis of Lederman's Book)
    Ebook41 pages59 minutes

    Engaged! (Review and Analysis of Lederman's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Gregg Lederman's book: "Engaged! Outbehave Your Competition to Create Customers for Life".

    This complete summary of the ideas from Gregg Lederman's book "Engaged!" explains that customers love doing business with companies which have a highly motivated workforce that is enthusiastically dedicated to delivering a great experience. In his book, the author provides three things that must be done in order to reach that goal and how you can achieve them to give your customers the best experience possible and keep them coming back again and again.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Engaged!" and find out why you should boost the motivation of your workforce to attract more loyal customers.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 28, 2014
    ISBN9782511024072
    Engaged! (Review and Analysis of Lederman's Book)

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      Book preview

      Engaged! (Review and Analysis of Lederman's Book) - BusinessNews Publishing

      Book Presentation

      Engaged! by Gregg Lederman

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Engaged! (Gregg Lederman)

      Book Abstract

      MAIN IDEA

      Customers love doing business with any company which has a highly motivated workforce who are enthusiastically dedicated to delivering a great experience. To arrive at that happy (and profitable) destination, three things are required:

      You have to define what living the brand looks and feels like – your living the brand system.

      You have to keep reminding people day by day what’s required to live the brand.

      You then have to quantify how you’re doing and make the ongoing adjustments required to fine-tune and improve.

      Pure and simple engaged employees live and breathe your brand. They know your mission, buy-in to your values and deliver those day-to-day experiences which bring your brand to life. The more engaged they are, the better. It makes sense to treat your people well so they will do the same to your customers.

      A Living the Brand strategy is the single most important differentiator between a good company and a great company. The companies that consumers love to do business with have cracked the code on creating an ENGAGED workforce that Lives the Brand – they outbehave the competition. These companies get recognized as best places to work and get rewarded with ENGAGED customers who are incredibly loyal.

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