The New Rules of Marketing & PR (Review and Analysis of Meerman Scott's Book)
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About this ebook
This complete summary of the ideas from David M. Scott's book "The New Rules of Marketing and PR" describes how, at one time, the only realistic way you could reach potential customers was to use expensive advertising or try to get media publishers to pick up on material placed by your PR firm. Today, the internet has completely changed the rules of marketing and PR forever. In his book, the author predicts that the real marketing and PR challenges in the years ahead will be to stay at the cutting edge of the various internet-based ways of communicating with customers. This summary will teach you how to succeed in the future by harnessing the power of the internet in order to reach more customers than ever before.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The New Rules of Marketing and PR" and find out how you can keep up with the changes brought by the internet and use them to your advantage.
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The New Rules of Marketing & PR (Review and Analysis of Meerman Scott's Book) - BusinessNews Publishing
Book Presentation:
The New Rules Of Marketing & PR
by David Meerman Scott
Book Abstract
About the Author
Important Note About This Ebook
Summary of
The New Rules Of Marketing & PR
(David Meerman Scott)
Book Abstract
Main Idea
At one time, the only realistic way you could reach potential customers was to use expensive advertising or try to get media publishers to pick up on material placed by your public relations (PR) firm. Today, the World Wide Web has completely changed that dynamic. It’s now cost effective and practical to speak directly to your customers and establish personal links with potential new customers for a fraction of the cost of the traditional big budget advertising campaign. And with that, the rules of marketing and PR have changed forever.
The real marketing and PR challenges in the years ahead will be to:
Stay at the cutting edge of the various Internet-based ways of communicating with customers.
Identify your new audiences.
Craft compelling messages and see they reach the right people.
Lead customers into the buying process as willing participants rather than as bound hostages who resent the interruption.
In all, the future of marketing and PR lies in finding new and better ways to harness the power of the Internet more effectively as it continues to change and evolve.
"Before the Web, the only way you could get your organization noticed was to buy advertising or convince a journalist to write about you. Telling your organization’s story (via the Web) is new, because until now, you’ve never been able to reach a potential audience in the millions without buying advertising. For people all over the world interacting on the Web, the old