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    P&G 99 (Review and Analysis of Decker's Book)
    P&G 99 (Review and Analysis of Decker's Book)
    P&G 99 (Review and Analysis of Decker's Book)
    Ebook43 pages32 minutes

    P&G 99 (Review and Analysis of Decker's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Charles Decker's book: "P&G 99: 99 Principles and Practices of Procter & Gamble's Success".

    This complete summary of the ideas from Charles Decker's book "P&G 99" shows that P&G's success doesn't happen by accident. Every year, the company spends more than $3 billion advertising and promoting its brands – more than any other company on earth. In his book, the author reveals the fundamental beliefs that lie at the heart of P&G's impressive success, including customer service, strategic thinking and brand building. This summary will provide you with an insight into one of the world's most successful companies and how you can adapt their processes to achieve success in your own company.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business skills

    To learn more, read "P&G 99" and learn from the successes of one of the greatest companies.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateNov 12, 2014
    ISBN9782511021248
    P&G 99 (Review and Analysis of Decker's Book)

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      Book preview

      P&G 99 (Review and Analysis of Decker's Book) - BusinessNews Publishing

      Book Presentation

      P&G 99 by Charles Decker

      Book Abstract

      Important Note About This Ebook

      Summary of P&G 99 (Charles Decker)

      1. P&G’s GUIDING PHILOSOPHIES

      2. THE P&G CORPORATE CULTURE

      3. MANAGING FOR SUCCESS THE P&G WAY

      4. THINK GLOBAL, ACT LOCAL – AND VICE VERSA

      5. HOW TO SUCCEED AS A P&G BRAND MANAGER

      6. GOING TO MARKET THE P&G WAY

      Book Abstract

      MAIN IDEA

      Procter & Gamble (P&G) markets more than 300 brands of products to over 5 billion people. It is one of the world’s most successful and respected companies, with an annual turnover of more than $35 billion. P&G brands are amongst the world’s best and most recognizable.

      P&G’s success doesn’t just happen by accident. Every year, the company will spend more than $3 billion advertising and promoting its brands – more than any other company on earth. The company will also hire more than 1,000 graduates from the world’s best universities and graduate schools – including 100 recruits who go into the company’s brand management field from which 90% of the company’s future managers will be selected.

      At the very heart of P&G’s impressive success lie some fundamental beliefs:

      Consumers don’t buy just products: they buy brands they know and respect. The brand is, therefore, all important.

      When marketing, it’s important to empathize the solutions, not the problems. People buy solutions, not problems.

      The code of business conduct: Do the right thing. Anything else is superfluous.

      P&G has a strong corporate culture, organized around brands and fueled by streamlined thinking. In line with this emphasis on factual rather than artistic analysis, P&G has developed

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