The End of Competitive Advantage (Review and Analysis of Gunther and Mcgrath's Book)
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About this ebook
This complete summary of the ideas from Rita Gunther McGrath's book "The End of Competitive Advantage" shows that maintaining a competitive advantage in today's dynamic and ever-changing marketplace is no longer the best business strategy. The author explains that companies must find a way to build and exploit successive transient advantages and become more customer-centric and less industry-bound, in order to give the business the best chance of success.
Added-value of this summary:
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• Understand the key concepts
• Expand your business knowledge
To learn more, read "The End of Competitive Advantage" and discover the key to maintaining a competitive advantage in today's marketplace.
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The End of Competitive Advantage (Review and Analysis of Gunther and Mcgrath's Book) - BusinessNews Publishing
Book Presentation
The End of Competitive Advantage by Rita Gunther McGRATH
Book Abstract
About the Author
Important Note About This Ebook
Summary of The End of Competitive Advantage (Rita Gunther McGrath)
Book Abstract
MAIN IDEA
All strategic frameworks and strategy textbooks produced to date have had one overarching aim: To build and then protect a sustainable competitive advantage against all challengers. A sustainable competitive advantage is the Holy Grail of traditional business strategy.
Competitive Advantage
In today’s dynamic and ever-changing marketplace, however, sticking to the same old playbook and defending your competitive advantage is less helpful. Within a year, the marketplace can change dramatically. It doesn’t seem smart to keep defending a competitive advantage which no longer matches the market,
Therefore, a better way to think about business strategy today is to figure out ways to build and then exploit successive transient advantages. You undertake new strategic initiatives, exploit any transient advantages which result for as long as possible and then move on to the next big thing.
Rather than trying to make your competitive advantage sustainable, plan your strategy around having multiple transient competitive advantages in play at the same time. If you can make your business strategy more fluid, more customer-centric and far less industry-bound, you will position your business to succeed.
"Sustainable competitive advantage is now the exception, not the