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Payback (Review and Analysis of Andrew and Sirkin's Book)
Payback (Review and Analysis of Andrew and Sirkin's Book)
Payback (Review and Analysis of Andrew and Sirkin's Book)
Ebook41 pages24 minutes

Payback (Review and Analysis of Andrew and Sirkin's Book)

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The must-read summary of James Andrew and Harold Sirkin's book: "Payback: Reaping the Rewards of Innovation".

This complete summary of the ideas from James Andrew and Harold Sirkin's book "Payback" asks an important question: "How can you generate a better return on any and all of your investments in innovation?". In their book, the authors demonstrate that, rather than being a hit-and-miss affair, innovation can actually generate consistent and healthy returns. This summary explains how you can do this using a 3-step process for innovation.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Payback" and gain a valuable insight into how to refine your innovation process.
LanguageEnglish
Release dateOct 14, 2014
ISBN9782511018101
Payback (Review and Analysis of Andrew and Sirkin's Book)

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    Book preview

    Payback (Review and Analysis of Andrew and Sirkin's Book) - BusinessNews Publishing

    Book Presentation

    Payback by James Andrew and Harold Sirkin

    Book Abstract

    About the Author

    Important Note About This Ebook

    Summary of Payback (James Andrew and Harold Sirkin)

    1. The four factors which affect payback

    2. Choosing the optimal business model for each innovation project

    3. Aligning and leading for payback

    Book Abstract

    MAIN IDEA

    How can you generate a better return on any and all of your investments in innovation?

    Rather than being a hit-and-miss affair, innovation can actually generate consistent and healthy returns if you:

    Set clear and unambiguous goals for what you want to achieve with each innovation effort.

    Operate your innovation projects in a disciplined and structured way.

    Select and use the optimal business model for each innovation project from the three choices available.

    Align your organization around innovation as the best way to grow.

    Utilize leadership practices which encourage, motivate and enable innovation to happen.

    About the Author

    JAMES ANDREW is a senior vice president and director of The Boston Consulting Group. He heads up the firm’s Global Innovation Practice and works closely with companies in a wide variety of industries helping them develop innovation strategies, align their organizations and create breakthroughs. Mr. Andrew is a graduate of Harvard University Graduate School of Business and the University of Illinois.

    HAROLD SIRKIN is also a senior vice president and director of The Boston Consulting Group. He heads up the firm’s Global Operations Practice. Mr. Sirkin works with leading companies worldwide to help them improve their returns on innovation, enhance their operating efficiency, upgrade their global competitiveness and make better use of information technology. In addition to writing a quarterly column for Business Week on-line, Mr. Sirkin has written a number of articles for business publications including several in the Harvard Business Review.

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