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    Small Giants (Review and Analysis of Burlingham's Book)
    Small Giants (Review and Analysis of Burlingham's Book)
    Small Giants (Review and Analysis of Burlingham's Book)
    Ebook47 pages39 minutes

    Small Giants (Review and Analysis of Burlingham's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Bo Burlingham's book: "Small Giants: Companies that Choose to Be Great Instead of Big".

    This complete summary of the ideas from Bo Burlingham's book "Small Giants" shows how many people believe that success must be measured by growth. However, the vast majority of businesses are privately owned and can stay the same size and still generate excellent profits year after year. In his book, the author identifies seven keys to success for small business giants and how they can be implemented into any business. This summary is the perfect guide for any businessperson that wants their company to work for them and their lifestyle.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Small Giants" and discover how you can still be successful and generate profits without becoming a large, publicly owned business.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 28, 2014
    ISBN9782511019849
    Small Giants (Review and Analysis of Burlingham's Book)

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      Book preview

      Small Giants (Review and Analysis of Burlingham's Book) - BusinessNews Publishing

      Book Presentation: Small Giants by Bo Burlingham

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Small Giants (Bo Burlingham)

      Book Abstract

      MAIN IDEA

      Not every company founder wants to grow big, go public and cash out to live happily ever after. A growing number of companies and founders are choosing a different business trajectory altogether. These companies retain a narrow focus and attempt to become great at what they’re doing rather than simply trying to get bigger all the time. They consciously and deliberately choose to stay private and closely held rather than face the scrutiny and demands of operating as a publicly listed company. And as such, these small companies or small giants are fast becoming an emerging force in the American business environment. They have their own distinctive soul or mojo.

      In many ways, the business press is slanted towards public companies, which actually make up only a small percentage of the entire business population. Most if not all of the widely accepted business axioms – like the belief companies must grow or die or the concept of continually striving to get to the next level in sales revenues – actually apply only to public companies. A private company can stay at the same size and generate healthy profits for its owners ad infinitum without any problems. The owners of a private company can create a great place to work or a business which provides them with a superb lifestyle rather than getting on the never-ending treadmill of needing to grow revenues and profits at all costs.

      Overall, the small giants of the corporate world add some much-needed vibrancy and variety. They illustrate what can be achieved when a business avoids the traps of getting too big, spreading out too much or growing too fast. Small giants prove the concept of success in business is not quite as one-dimensional as most people believe.

      About the Author

      BO BURLINGHAM is currently editor at large for Inc. magazine. He worked full-time for Inc. magazine from 1983 until 1990. Mr. Burlingham also writes for Esquire, Harper’s, Mother Jones and The Boston Globe. He is the co-author of The Great Game

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