Disciplined Dreaming (Review and Analysis of Linkner's Book)
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About this ebook
This complete summary of the ideas from Josh Linkner's book "Disciplined Dreaming" shows that most companies already have systems in place that dictate almost everything that needs to be done. In his book, the author explains that this can only give businesses limited success and it is vital that they demystify creativity and put a methodology in place that can be used to nurture and grow everyone's creative capacity, in order to stand out from the competition. This summary provides the key to harvesting this creative environment and explains the benefits it can bring for your company.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Disciplined Dreaming" and learn how to establish a methodology that encourages the creativity of your employees.
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Disciplined Dreaming (Review and Analysis of Linkner's Book) - BusinessNews Publishing
Book Presentation
Disciplined Dreaming by Josh Linkner
Book Abstract
About the Author
Important Note About This Ebook
Summary of Disciplined Dreaming (Josh Linkner)
Book Abstract
MAIN IDEA
Most companies already have systems in place which dictate pretty much everything that needs to get done – from taking out the rubbish to how products get made. That’s all well and fine from an efficiency perspective but the one single factor which more than anything else separates the winners from the also-rans is creativity. It’s vital that companies demystify creativity and put a methodology in place which can be used to nurture and grow everyone’s creative capacity.
In a research project during which two hundred highly successful people were interviewed, it became clear they all considered creativity to be a critically important factor in their ongoing success. Simply put unless you can offer something different and compelling, you won’t stand out, and the key to coming up with that distinctive edge is to be able to think creatively.
What most businesses and individuals lack isn’t raw talent. What they lack is a system to unleash it. Even organizations who have systems for nearly every aspect of their business, from answering the phone to setting the security alarm, have no system for developing and managing creativity. The most important thing a company can do is thus left to happen by chance. Managers take creativity for granted, yet wonder why they are not achieving growth and success. I developed the Disciplined Dreaming system to give creativity its own place and practice, to provide everyone in the organization a structure for developing his or her own creative ideas, and to bring creativity back to the heart of the business – where it belongs.
– Josh Linkner