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    Contagious (Review and Analysis of Berger's Book)
    Contagious (Review and Analysis of Berger's Book)
    Contagious (Review and Analysis of Berger's Book)
    Ebook41 pages30 minutes

    Contagious (Review and Analysis of Berger's Book)

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    About this ebook

    The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On".

    This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialised techniques that you can use to spread information and get your message across to as many people as possible.

    Added-value of this summary:
    • Save time 
    • Understand the essential techniques
    • Expand your communication skills
     
    To learn more, read “Contagious: Why Things Catch On" and find out how you can make your information as contagious as possible!
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateNov 12, 2014
    ISBN9782511024010
    Contagious (Review and Analysis of Berger's Book)

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      Contagious (Review and Analysis of Berger's Book) - BusinessNews Publishing

      Book Presentation :

      Contagious by Jonah Berger

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Contagious (Jonah Berger)

      Book Abstract

      MAIN IDEA

      What makes an idea, a product or a behavior go viral and spread widely without any real marketing input or expenditure?

      You might be tempted to think this is just a matter of random luck but it’s usually not. Products or ideas become contagious whenever and wherever six key STEPPS principles come into play:

      If you’re trying to make a product or an idea become contagious, find ways to build these six STEPPS principles into the design of the product or into the messaging which arises around your product or idea. If you can do that, you can make your product or idea go viral and get everyone talking about it.

      Follow these six key STEPPS, or even just a few of them, and you can harness social influence and word of mouth to get any product or idea to catch on. The best part of the STEPPS framework is that anyone can use it. It doesn’t require a huge advertising budget, marketing genius, or some sort of creativity gene. If you follow these six key STEPPS, you can make any product or idea contagious.

      – Jonah Berger

      About the Author

      JONAH BERGER is assistant professor of marketing at The Wharton School at the University of Pennsylvania. He specializes in research on social epidemics, individual decision making and how social dynamics generate noteworthy collective outcomes. He has published dozens of articles about research in academic journals and has also published numerous articles whichhave been published in The New York Times, The Wall Street Journal, The Washington Post, Science, Harvard Business Review, BusinessWeek and Fast Company. He is

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