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    Repositioning (Review and Analysis of Trout and Rivkin's Book)
    Repositioning (Review and Analysis of Trout and Rivkin's Book)
    Repositioning (Review and Analysis of Trout and Rivkin's Book)
    Ebook40 pages26 minutes

    Repositioning (Review and Analysis of Trout and Rivkin's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Jack Trout and Steve Rivkin's book: "Repositioning: Marketing in an Era of Competition, Change and Crisis".

    This complete summary of the ideas from Jack Trout and Steve Rivkin's book "Repositioning" shows how positioning is all about how you differentiate yourself in the mind of prospective customers – the process of creating mental links so whenever people think about your product category or line of business, your company’s name will spring to mind. Repositioning is all about how you adjust and fine-tune perceptions about your company or your competition in order to make your marketing strategy work. In their book, the authors explain that you need to constantly keep repositioning, or you will be left behind. This summary provides readers with the solution to staying on top of their industries in this era of rapid technological change.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Repositioning" and find out what you can do to face today's market and succeed.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateNov 12, 2014
    ISBN9782511021385
    Repositioning (Review and Analysis of Trout and Rivkin's Book)

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      Book preview

      Repositioning (Review and Analysis of Trout and Rivkin's Book) - BusinessNews Publishing

      Book Presentation: Repositioning by Jack Trout with Steve Rivkin

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Repositioning (Jack Trout with Steve Rivkin)

      Book Abstract

      MAIN IDEA

      Positioning is all about how you differentiate yourself in the mind of prospective customers – the process of creating mental links so whenever people think about your product category or line of business, your company’s name will spring to mind. Positioning is the logical end result of how you communicate with the marketplace. Repositioning is all about how you adjust and fine-tune perceptions about your company or your competition in order to make your marketing strategy work.

      In an era of rapid technological change – such as exists at present – repositioning comes into its own. You can and should use repositioning again and again to actively cope with change and to ensure your firm remains relevant and viable. Repositioning is what helps keep well-managed firms atop their industries. Repositioning can be used to cope with the arrival of new competitors, the sudden availability of new technologies and the evolving dynamics of the marketplace with equal effect.

      In a nutshell, you simply have to keep repositioning all the time. If you don’t, the inevitable result is you will stall and die in the marketplace. More savvy firms will hijack your position and siphon off the customers you need to move forward. Become adept at repositioning and use it well to prosper.

      "If there’s one thing that has changed dramatically during my many years in business, it is the amazing increase in the level of competition. Now it comes at you from every part of the world and shows no signs of decreasing. Competition isn’t difficult when markets are growing. In other words, all boats are rising. But what happens when all boats are going down? Where do you get your business? The answer is

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