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    The Attention Economy (Review and Analysis of Davenport and Beck's Book)
    The Attention Economy (Review and Analysis of Davenport and Beck's Book)
    The Attention Economy (Review and Analysis of Davenport and Beck's Book)
    Ebook40 pages21 minutes

    The Attention Economy (Review and Analysis of Davenport and Beck's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Thomas Davenport and John Beck's book: "The Attention Economy: Understanding the New Currency of Business".

    This complete summary of the ideas from Thomas Davenport and John Beck's book "The Attention Economy" shows that the scarcest resource for businesses today is not capital, talent or ideas; it is attention. Consumers can only absorb so much information, or choose between so many products. It’s also an issue within the workplace; there are only so many work hours in the day and so many emails one person can reply to. In their book, the authors explain that the successful businesses of the future will realise that time and attention are valuable to their customers, employees and investors. This summary highlights some of the challenges that leaders can expect to face in the coming years and how you can prepare for them.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "The Attention Economy" and find out why you should focus on allocating attention within your company.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateNov 12, 2014
    ISBN9782511021583
    The Attention Economy (Review and Analysis of Davenport and Beck's Book)

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      Book preview

      The Attention Economy (Review and Analysis of Davenport and Beck's Book) - BusinessNews Publishing

      Book Presentation: The Attention Economy by Thomas Davenport and John Beck

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of The Attention Economy (Thomas Davenport and John Beck)

      The Two Central Attention Challenges

      The Four Dimensions Of Attention Management

      The Five Key Attention Applications

      Book Abstract

      Main Idea

      The new driver of success is attention.

      In today’s economy, the scarcest business resource isn’t ideas, talent or even capital. All of these are actually available in plentiful supply. Instead, the rarest resource of all is attention itself. There is now so much information competing to be noticed that the limiting factor isn’t supply but demand – the ability of people to absorb and take notice of all the pieces of information they are constantly being presented with.

      Thus, the management of attention is going to play an increasingly larger role in business success in the future. By earning and spending attention resources more efficiently, the success stories of the future will be able to:

      Attract and retain the very best employees available.

      Work with employees to enhance the quality of their work by avoiding burnout or information overloads.

      Win and retain the attention and loyalty of customers – no matter how those customers choose to interact with the company.

      More effectively sell products and services than competitors.

      Impress investors and analysts.

      In short, attention is the new currency of business. If you want to be successful in the emerging economy of the future, you’ll need to be good at attracting, managing and harnessing attention.

      About the Author

      THOMAS DAVENPORT is director of the Accenture Institute for Strategic Change and professor of

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