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    Outside Innovation (Review and Analysis of Seybold's Book)
    Outside Innovation (Review and Analysis of Seybold's Book)
    Outside Innovation (Review and Analysis of Seybold's Book)
    Ebook41 pages26 minutes

    Outside Innovation (Review and Analysis of Seybold's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Patricia Seybold's book: "Outside Innovation: How Your Customers Will Co-Design Your Company's Future".

    This complete summary of the ideas from Patricia Seybold's book "Outside Innovation" shows how the best way to innovate today is to open up your business to your most passionate customers and let them become an integral part of your overall innovation process. This “outside in” approach to innovation is even better than attempting to assemble the smartest product development people can find. In her book, the author explains how astute and savvy customers, when provided with robust tools, will create products which are more appealing than you can ever develop using your own internal resources alone. This summary will teach you how to provide opportunities to engage your customers and generate energy that will spawn new products and services.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Outside Innovation" and discover the key to letting your customers decide your future and harnessing their creativity.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 28, 2014
    ISBN9782511019672
    Outside Innovation (Review and Analysis of Seybold's Book)

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      Book preview

      Outside Innovation (Review and Analysis of Seybold's Book) - BusinessNews Publishing

      Book Presentation: Outside Innovation by Patricia Seybold

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Outside Innovation (Patricia Seybold)

      1. The five types of customers who can help your firm innovate

      2. The five steps of customer-led innovation

      Book Abstract

      MAIN IDEA

      The best way to innovate today is to open up your business to your most passionate customers and let them become an integral part of your overall innovation process.

      Make customers an integral part of your product development team

      This outside in approach to innovation is even better than attempting to assemble the smartest product development people you can find. Astute and savvy customers, when provided with robust tools, will create products which are more appealing than you can ever develop using your own internal resources alone. The more ways you can develop to engage your customers, the more they will help redesign, upgrade and enhance your business models and practices. The end result of bringing customers into your product development loop is you end up with loyal customers who are fanatical about what you provide.

      Provide more opportunities to engage your customers and you’ll generate tremendous energy which can then be used to spawn new products and services, to open new markets, to develop new and more powerful business models. You might even end up eventually transforming your industry. The innovation game is changing profoundly and if you plan on being in business in the future, you have to bring customers into your own product development loop.

      "What is outside innovation? It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most

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