SNAP Selling (Review and Analysis of Konrath's Book)
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About this ebook
This complete summary of the ideas from Jill Konrath's book "SNAP Selling" shows that most people you try and sell to today will be crazy-busy – frazzled and run off their feet with too much to do. You’ve got to allow for this and change the way you sell to align more with how people make decisions today. In her book, the author presents the SNAP approach to selling, which is designed to help customers make the right decisions and agree to what you propose as a solution. This summary is a must-read for salespeople who want to connect with their customers and make a sale every time.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your sales skills
To learn more, read "SNAP Selling" and discover the key to influencing your customers purchasing decisions.
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SNAP Selling (Review and Analysis of Konrath's Book) - BusinessNews Publishing
Book Presentation: Snap Selling by Jill Konrath
Book Abstract
About the Author
Important Note About This Ebook
Summary of Snap Selling (Jill Konrath)
Book Abstract
MAIN IDEA
Most people you try and sell to today will be crazy-busy – frazzled and run off their feet with too much to do. You’ve got to allow for this and change the way you sell to align more with how people today make decisions.
Whenever anyone comes into contact with you, there will be three questions in their minds:
Is it worth my time to meet with this person and look at what they have to offer?
Is the change that is being suggested worth all the disruption it will generate?
Is going with this offer the very best option for my company?
The SNAP approach to sales is designed to help your prospect focus on these decisions and then agree to what you’re proposing as solutions. Specifically, the SNAP system highlights the four factors which need to be at the forefront of your mind when you work with crazy-busy people:
S: Keep it simple
The more complexity and effort you eliminate from the decision-making process, the greater your chances of success become.
N: Be invaluable
There is a world of copycat products and services so the value you bring to the relationship is vital.
A: Always align
You have to stay relevant to the prospect at all times. If you’re not tightly aligned with what they’re doing, they won’t have time for you.
P: Raise priorities
You have to keep working to have your prospect see your product or service as urgent – otherwise they won’t act.
"Sales is an outcome, not a goal. It’s a function of doing numerous things right, starting from the moment