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    The Customer Driven Company (Review and Analysis of Whiteley's Book)
    The Customer Driven Company (Review and Analysis of Whiteley's Book)
    The Customer Driven Company (Review and Analysis of Whiteley's Book)
    Ebook36 pages1 hour

    The Customer Driven Company (Review and Analysis of Whiteley's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Richard C. Whiteley's book: "The Customer Driven Company: Moving from Talk to Action".

    This complete summary of the ideas from Richard C. Whiteley's book "The Customer Driven Company" shows that customer satisfaction is the key to a long-term, successful business. In his book, the author explains the seven fundamentals of a customer driven business. Successful companies will create a consumer vision, treat their feedback seriously and learn from others who deal with customers well. They will create a culture where every employee is interested in customer satisfaction and eliminate any procedure that hampers consumer’s gratification. Good businesses will not only say they care about their customers, they will show it. This summary is a must-read for any leader who wants to start focusing on customers and reaping the rewards.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "The Customer Driven Company" and discover the key to success in today's competitive economy.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 14, 2014
    ISBN9782511018361
    The Customer Driven Company (Review and Analysis of Whiteley's Book)

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      Book preview

      The Customer Driven Company (Review and Analysis of Whiteley's Book) - BusinessNews Publishing

      Book Presentation

      The Customer Driven Company by Richard C. Whiteley

      Book Abstract

      Important Note About This Ebook

      Summary of The Customer Driven Company (Richard C. Whiteley)

      THE CUSTOMER DRIVEN COMPANY IDEAL

      1. CREATE A CUSTOMER-KEEPING VISION

      2. THE CUSTOMER’S VOICE

      3. LEARN FROM THE WINNERS

      4. LIBERATE YOUR CUSTOMER CHAMPIONS

      5. SMASHING THE BARRIERS

      6. MEASURING YOUR PROGRESS

      7. ACT THE PART

      TOTAL PRODUCT CONCEPT

      DEVELOPING A VISION

      Book Abstract

      MAIN IDEA

      Customer satisfaction is now the core function of successful business and the key to maintaining a sustainable competitive advantage. The company or organization which best meets and exceeds customer expectations in both product quality and service quality will succeed. However, customer expectations and customer satisfaction must be measured not from the company’s perspective but solely from the viewpoint of the customer.

      Creating satisfied customers on a consistent and ongoing basis is the key to business success. Companies that are organized around the central objective of creating satisfied customers are positioned to generate superior profits in an era of fierce commercial competition.

      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of

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