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    Professional Services Marketing (Review and Analysis of Schultz and Doerr's Book)
    Professional Services Marketing (Review and Analysis of Schultz and Doerr's Book)
    Professional Services Marketing (Review and Analysis of Schultz and Doerr's Book)
    Ebook43 pages30 minutes

    Professional Services Marketing (Review and Analysis of Schultz and Doerr's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Mike Schultz and John Doerr's book: "Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success".

    This complete summary of the ideas from Mike Schultz and John Doerr's book "Professional Services Marketing" states that, at one time, professional services firms could grow steadily on the strength of repeat business and client referrals alone. However, it is likely that those days are gone forever. In their book, the authors explain that these firms need to use smart and engaging marketing in order to grow, and get proactive about bringing a steady stream of new clients into your business on an ongoing basis. This summary provides five key areas that need to be covered to grow a professional services firm today and how to approach them.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Professional Services Marketing" and discover the key to growing a professional services firm in today's market.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 28, 2014
    ISBN9782511019726
    Professional Services Marketing (Review and Analysis of Schultz and Doerr's Book)

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      Book preview

      Professional Services Marketing (Review and Analysis of Schultz and Doerr's Book) - BusinessNews Publishing

      Book Presentation: Professional Services Marketing by Mike Schultz and John Doerr

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of

      ProfessionalServices Marketing

      (Mike Schultz and John Doerr)

      1. Marketing

      2. Brand

      3. Communicate

      4. Leads

      5. Rainmakers

      Book Abstract

      MAIN IDEA

      At one time, professional services firms could grow steadily on the strength of repeat business and client referrals alone. Those days are likely gone forever. To succeed today, you need to use smart and engaging marketing to grow your firm. You have to get proactive about bringing a steady stream of new clients into your business on an ongoing basis if you are to survive and then hopefully grow your business to the size you want. In particular, you need to cover five key areas to succeed today:

      The first rule of services marketing - a key to revenue and profitability growth - is getting your service right. The more value you deliver, the more satisfied your clients will be. The more satisfied they are, the more likely it is they will stay loyal to your firm and refer other clients to you. Get your service right, because the better your firm is able to deliver value to clients, the more marketing will have an impact.

      – Mike Schultz and John Doerr

      "We all know that professional services firms used to rely solely on repeat business and referrals to fuel growth. Long as they might for the old days when all they had to do was hang out a shingle and all the selling they had to do was answer the phone when it rang, those days are gone. The ship has sailed. The

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