Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Marketing 3.0 (Review and Analysis of Kotler, Kartajaya and Setiawan's Book)
    Marketing 3.0 (Review and Analysis of Kotler, Kartajaya and Setiawan's Book)
    Marketing 3.0 (Review and Analysis of Kotler, Kartajaya and Setiawan's Book)
    Ebook38 pages27 minutes

    Marketing 3.0 (Review and Analysis of Kotler, Kartajaya and Setiawan's Book)

    By BusinessNews Publishing

    4/5

    ()

    Read preview

    About this ebook

    The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit".

    This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts the movements of marketing strategies and suggests how businesses should market themselves today. In their book, the authors explain the evolution of marketing approaches in detail and the benefits that each of them brought. This summary also shows how we are currently moving from marketing 2.0 to 3.0: every company who wants to market effectively needs to understand that customers want to buy from companies who deal with issues which impact on all humans, such as sustainability and global warming.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your marketing knowledge

    To learn more, read "Marketing 3.0" and discover the key to choosing your marketing approach and communicating with your customers.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 14, 2014
    ISBN9782511017982
    Marketing 3.0 (Review and Analysis of Kotler, Kartajaya and Setiawan's Book)

    Read more from Business News Publishing

    Related to Marketing 3.0 (Review and Analysis of Kotler, Kartajaya and Setiawan's Book)

    Related ebooks

    E-Commerce For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Flipping the Value Creation Model

      May 1, 2018

      HISTORICALLY, MARKETING has been based on an ‘Industrial Age’ approach. Marketers saw what they believed to be a customer need, developed a product bearing what they considered to be ‘value’, and then tried to find buyers seeking that value. This ‘su

      5 min read

    • Article

      The Best Marketers Are Farmers, Not Hunters: Marketing In A Globalised World And How It’s Changing

      Sep 23, 2019

      For many years, marketers identified themselves as advertisers, responsible for promoting the company – broadcasting a message and convincing people to buy their brand. While advertising is still an important part of marketing, the playing field has

      8 min read

    • Article

      Staying On Top

      Nov 15, 2020

      Despite being one of New Zealand’s most loved and trusted brands, as the lens of society changes the demand for ethical products has risen. Meaning, Whittaker’s needed a long-term plan to retain its increasingly consumer conscious consumer base. Good

      2 min read

    • Article

      Just For You

      Sep 22, 2021

      “Hello… Is it me you’re looking for?” “You’re damn right it is! Because I know exactly who you are, what you like, your interests and your shopping habits.” It’s not quite what Lionel Richie was singing about when he harmonised “Tell me how to win yo

      2 min read

    • Article

      The Tools Of Attention

      May 15, 2019

      The technology of the day is of vital importance to marketers. It doesn’t just define how we make what we sell, it defines how we connect with those we sell to. Modern marketing has only been around for a little over 100 years. What many believe to b

      4 min read

    • Article

      Go Beyond Sales To Stay Ahead

      Sep 17, 2018

      Go Beyond Sales To Stay Ahead
      5 min read

    • Article

      Branding Is All About Influencing Perceptions

      Aug 28, 2019

      LET’S START by establishing what a brand is. It is a customer’s (or potential customer’s) perception of your business or product or service. So, when we talk about branding, we are trying to influence a customer’s perception. Branding is the act of i

      2 min read

    • Article

      Decoding Growth

      Oct 15, 2018

      Decoding Growth
      2 min read

    • Article

      Selling Ain’t Telling

      May 5, 2020

      A former editor and founding CEO of the ad agency Droga5, Andrew Essex is currently the CEO of Plan A, a marketing services holding company, the author of The End of Advertising, and a recognized authority on branding and brand storytelling. In this

      4 min read

    • Article

      Industry Insights

      Mar 24, 2021

      Industry Insights
      11 min read

    • Article

      Customer Experience: The Never-ending Story

      Jun 21, 2018

      We’re thinking about customer experience all wrong. We often think of customer experience as a series of touchpoints: a visit to a store or a call to a helpdesk and so on. But a new study by business consultants McKinsey found a remarkable anomaly. I

      1 min read

    • Article

      Strengthening Your Sales Management

      Jun 30, 2021

      1. Providing clarity and support • Is your team prepared for ongoing volatility and uncertainty in the months ahead?• Are your Managers adept at countering the emotional impacts of stress and its impact on productivity, for themselves and their teams

      2 min read

    • Article

      Making Memories

      Feb 11, 2018

      Making Memories
      5 min read

    • Article

      Word Of Mouth

      Sep 15, 2019

      Word Of Mouth
      5 min read

    Related categories

    Reviews for Marketing 3.0 (Review and Analysis of Kotler, Kartajaya and Setiawan's Book)

    4/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Marketing 3.0 (Review and Analysis of Kotler, Kartajaya and Setiawan's Book) - BusinessNews Publishing

      Book Presentation

      Marketing 3.0 by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Marketing 3.0 (Philip Kotler, Hermawan Kartajaya and Iwan Setiawan)

      1. Key business trends which are driving the move to Marketing 3.0

      2. The realities of Marketing 3.0

      3. Marketing 3.0 in action

      4. The 10 credos of Marketing 3.0

      Book Abstract

      MAIN IDEA

      Over the past 60 years, marketing has changed and evolved. These past and current evolutions can be classified in this way:

      This transition from Marketing 2.0 to Marketing 3.0 is in the process of happening right now. Companies today are often a complex network of partners – employees, distributors, channel partners, dealers and suppliers. Increasingly, these broader networks are becoming mobilized to tackle issues which impact on all the human family such as sustainability, global warming, pollution, poverty, unemployment and rising population levels.

      Marketing 3.0 is all about a company sharing and integrating its values, mission and vision with all its partners so as to ensure everyone acts in unison to achieve worthwhile goals.

      About the Author

      PHILIP KOTLER is professor of international marketing at Northwestern University’s school of management. He is widely considered to be the Father of Modern Marketing. Dr. Kotler has been ranked by the Wall Street Journal as one of the world’s top six most influential business thinkers. He is a graduate of the University of Chicago and the Massachusetts Institute of Technology. Dr. Kotler is

      Enjoying the preview?
      Page 1 of 1