Marketing 3.0 (Review and Analysis of Kotler, Kartajaya and Setiawan's Book)
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About this ebook
This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts the movements of marketing strategies and suggests how businesses should market themselves today. In their book, the authors explain the evolution of marketing approaches in detail and the benefits that each of them brought. This summary also shows how we are currently moving from marketing 2.0 to 3.0: every company who wants to market effectively needs to understand that customers want to buy from companies who deal with issues which impact on all humans, such as sustainability and global warming.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your marketing knowledge
To learn more, read "Marketing 3.0" and discover the key to choosing your marketing approach and communicating with your customers.
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Marketing 3.0 (Review and Analysis of Kotler, Kartajaya and Setiawan's Book) - BusinessNews Publishing
Book Presentation
Marketing 3.0 by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
Book Abstract
About the Author
Important Note About This Ebook
Summary of Marketing 3.0 (Philip Kotler, Hermawan Kartajaya and Iwan Setiawan)
1. Key business trends which are driving the move to Marketing 3.0
2. The realities of Marketing 3.0
3. Marketing 3.0 in action
4. The 10 credos of Marketing 3.0
Book Abstract
MAIN IDEA
Over the past 60 years, marketing has changed and evolved. These past and current evolutions can be classified in this way:
This transition from Marketing 2.0 to Marketing 3.0 is in the process of happening right now. Companies today are often a complex network of partners – employees, distributors, channel partners, dealers and suppliers. Increasingly, these broader networks are becoming mobilized to tackle issues which impact on all the human family such as sustainability, global warming, pollution, poverty, unemployment and rising population levels.
Marketing 3.0 is all about a company sharing and integrating its values, mission and vision with all its partners so as to ensure everyone acts in unison to achieve worthwhile goals.
About the Author
PHILIP KOTLER is professor of international marketing at Northwestern University’s school of management. He is widely considered to be the Father of Modern Marketing.
Dr. Kotler has been ranked by the Wall Street Journal as one of the world’s top six most influential business thinkers. He is a graduate of the University of Chicago and the Massachusetts Institute of Technology. Dr. Kotler is