Jab, Jab, Jab, Right Hook (Review and Analysis of Vaynerchuk's Book)
4/5
()
About this ebook
This complete summary of the ideas from Gary Vaynerchuk's book "Jab, Jab, Jab, Right Hook" uses professional boxing as a perfect metaphor for doing business in the social media age. The author explains the correct step-by-step process to follow before introducing an alluring offer (a right hook) to the target audience. By taking the time to follow this process and using social media to get your message and story across, you are sure to be rewarded with greater sales afterwards.
Added-value of this summary:
• Save time
• Understand the key concepts
• Expand your selling skills
To learn more, read "Jab, Jab, Jab, Right Hook" and discover the best strategy for attracting customers in the noisy world of social media.
Read more from Business News Publishing
The 12 Week Year (Review and Analysis of Moran and Lennington's Book) Rating: 5 out of 5 stars5/5The 80/20 Principle (Review and Analysis of Koch's Book) Rating: 4 out of 5 stars4/5Leaders Eat Last (Review and Analysis of Sinek's Book) Rating: 5 out of 5 stars5/5The 4-Hour Workweek (Review and Analysis of Ferriss' Book) Rating: 4 out of 5 stars4/5DotCom Secrets (Review and Analysis of Brunson's Book) Rating: 4 out of 5 stars4/5What They Don't Teach You at Harvard Business School (Review and Analysis of McCormack's Book) Rating: 4 out of 5 stars4/5Rocket Fuel (Review and Analysis of Wickman and Winter's Book) Rating: 5 out of 5 stars5/5Understanding Financial Statements (Review and Analysis of Straub's Book) Rating: 5 out of 5 stars5/5To Sell Is Human (Review and Analysis of Pink's Book) Rating: 5 out of 5 stars5/5The One Page Business Plan (Review and Analysis of Horan's Book) Rating: 5 out of 5 stars5/5The One Thing (Review and Analysis of Keller and Papasan's Book) Rating: 5 out of 5 stars5/5The HR Scorecard (Review and Analysis of Becker, Huselid and Ulrich's Book) Rating: 5 out of 5 stars5/5Good Strategy Bad Strategy (Review and Analysis of Rumelt's Book) Rating: 3 out of 5 stars3/5How to Master the Art of Selling (Review and Analysis of Hopkins' Book) Rating: 0 out of 5 stars0 ratingsThe Mckinsey Mind (Review and Analysis of Rasiel and Friga's Book) Rating: 4 out of 5 stars4/5Switch (Review and Analysis of the Heath Brothers' Book) Rating: 5 out of 5 stars5/5The Fifth Discipline (Review and Analysis of Senge's Book) Rating: 0 out of 5 stars0 ratingsThe Ultimate Sales Machine (Review and Analysis of Holmes' Book) Rating: 4 out of 5 stars4/5The Sandler Rules (Review and Analysis of Mattson's Book) Rating: 5 out of 5 stars5/5Execution (Review and Analysis of Bossidy and Charan's Book) Rating: 0 out of 5 stars0 ratingsTraction (Review and Analysis of Weinberg and Mares' Book) Rating: 5 out of 5 stars5/5Multipliers (Review and Analysis of Wiseman and McKeown's Book) Rating: 0 out of 5 stars0 ratingsBuilt to Sell (Review and Analysis of Warrilow's Book) Rating: 4 out of 5 stars4/5The CashFlow Quadrant (Review and Analysis of Kiyosaki and Lechter's Book) Rating: 0 out of 5 stars0 ratingsTalent Is Overrated (Review and Analysis of Colvin's Book) Rating: 0 out of 5 stars0 ratingsThe Millionaire Next Door (Review and Analysis of Stanley and Danko's Book) Rating: 5 out of 5 stars5/5No Excuses! (Review and Analysis of Tracy's Book) Rating: 5 out of 5 stars5/5Start Late, Finish Rich (Review and Analysis of Bach's Book) Rating: 4 out of 5 stars4/5Ready, Fire, Aim (Review and Analysis of Masterson's Book) Rating: 5 out of 5 stars5/5The Speed of Trust (Review and Analysis of Covey's Book) Rating: 5 out of 5 stars5/5
Related to Jab, Jab, Jab, Right Hook (Review and Analysis of Vaynerchuk's Book)
Related ebooks
Launch (Review and Analysis of Walker's Book) Rating: 5 out of 5 stars5/5Differentiate or Die (Review and Analysis of Trout and Rivkin's Book) Rating: 0 out of 5 stars0 ratingsSummary of Brendan Kane's One Million Followers Rating: 0 out of 5 stars0 ratingsContagious (Review and Analysis of Berger's Book) Rating: 5 out of 5 stars5/5Epic Content Marketing (Review and Analysis of Pulizzi's Book) Rating: 4 out of 5 stars4/5The New Rules of Marketing & PR (Review and Analysis of Meerman Scott's Book) Rating: 0 out of 5 stars0 ratingsThe New Positioning (Review and Analysis of Trout and Rivkin's Book) Rating: 0 out of 5 stars0 ratingsYoutility (Review and Analysis of Baer's Book) Rating: 0 out of 5 stars0 ratingsSummary of Gary Vaynerchuk's Crushing It! Rating: 0 out of 5 stars0 ratingsThe Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns Rating: 0 out of 5 stars0 ratingsThe NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social Rating: 3 out of 5 stars3/5Unleashing the Ideavirus (Review and Analysis of Godin's Book) Rating: 0 out of 5 stars0 ratingsSummary: Marketing Outrageously: Review and Analysis of Spoelstra's Book Rating: 0 out of 5 stars0 ratingsScientific Advertising (Review and Analysis of Hopkins' Book) Rating: 5 out of 5 stars5/5Launch Book Summary: All You Need To Know In 20 Minutes About Jeff Walker's Best Selling Book Rating: 4 out of 5 stars4/5Pitch Perfect (Review and Analysis of Bill McGowan's Book) Rating: 0 out of 5 stars0 ratingsThe Self-Made Billionaire Effect (Review and Analysis of Sviokla and Cohen's Book) Rating: 0 out of 5 stars0 ratingsRepositioning (Review and Analysis of Trout and Rivkin's Book) Rating: 5 out of 5 stars5/5Building Strong Brands (Review and Analysis of Aaker's Book) Rating: 0 out of 5 stars0 ratingsLaunch like Steve Jobs: 13 Ways to Build Buzz for Your Next Product Launch Rating: 0 out of 5 stars0 ratingsHooked (Review and Analysis of Eyal and Hoover's Book) Rating: 0 out of 5 stars0 ratingsSummary of The Nuclear Effect: by Scott Oldford - The 6 Pillars of Building a 7+ Figure Online Business - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of Marcus Sheridan's They Ask, You Answer Rating: 0 out of 5 stars0 ratingsSummary of Amanda Russell's The Influencer Code Rating: 0 out of 5 stars0 ratingsA Joosr Guide to... Invisible Selling Machine by Ryan Deiss Rating: 0 out of 5 stars0 ratingsZero Sales: Generating Services Revenue Without Selling Rating: 0 out of 5 stars0 ratingsBeyond Booked Solid (Review and Analysis of Port's Book) Rating: 0 out of 5 stars0 ratingsThe Rebel Girl’s Guide to Marketing: Stop Committing Random Acts of Marketing! Rating: 0 out of 5 stars0 ratingsSummary of Ryan Serhant's Big Money Energy Rating: 1 out of 5 stars1/5
Sales & Selling For You
Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5You Can Negotiate Anything: The Groundbreaking Original Guide to Negotiation Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The Most Powerful Woman in the Room Is You: Command an Audience and Sell Your Way to Success Rating: 4 out of 5 stars4/5The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone Rating: 4 out of 5 stars4/5Summary of Timothy Ferriss' book: The 4-Hour Workweek: More time, more money, more life: Summary Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You Rating: 5 out of 5 stars5/5Ninja Selling: Subtle Skills. Big Results. Rating: 4 out of 5 stars4/5Summary of You Are a Badass by Jen Sincero Rating: 5 out of 5 stars5/5The New Model of Selling: Selling to an Unsellable Generation Rating: 5 out of 5 stars5/5Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5Summary of The Magic of Thinking Big by David J. Schwartz Rating: 4 out of 5 stars4/5HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads) Rating: 5 out of 5 stars5/5The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections Rating: 0 out of 5 stars0 ratingsThe Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling Rating: 5 out of 5 stars5/5No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich Rating: 4 out of 5 stars4/5The Irresistible Consultant's Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom Rating: 5 out of 5 stars5/5The Ultimate Sales Letter 4Th Edition: Attract New Customers. Boost your Sales. Rating: 4 out of 5 stars4/5
Reviews for Jab, Jab, Jab, Right Hook (Review and Analysis of Vaynerchuk's Book)
1 rating0 reviews
Book preview
Jab, Jab, Jab, Right Hook (Review and Analysis of Vaynerchuk's Book) - BusinessNews Publishing
Book Presentation: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Book Abstract
About the Author
Important Note About This Ebook
Summary of Jab, Jab, Jab, Right Hook (Gary Vaynerchuk)
1. How to market in the social media era of business
2. How to make jab-jab-jab-right-hook work
3. Putting it all together –The Holy Trinity
of social media marketing
Book Abstract
Main idea
Professional boxing is the perfect metaphor for doing business in the social media age. Prizefighters don’t walk into the ring and immediately go for the knockout punch. Instead, they first deliver a series of well-planned jabs to set their opponent up. They work at getting the lead-up jabs working so their right hook will then connect when it is unleashed.
This is how you should approach marketing in the digital age as well. Instead of going for an immediate sale the first time a prospect gets to hear about your brand, you should first build the relationship by providing high-quality micro-content with no strings attached. That’s the equivalent of a prizefighter’s jab.
Once you’ve delivered a series of jabs, you can then present them with an alluring offer (your right hook
) to buy something you sell. If you’ve engaged them intelligently, they will then respond to your offer.
Admittedly, fights aren’t won on jabs alone but most businesses today aren’t working on perfecting their jabs nearly enough. If you can be a little more patient and distribute stories and content people like using social media tools, your subsequent attempts to make sales will be far more productive.
"No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase. People are just not watching television, listening to radio, reading print, or even paying much attention to emails. At least, not as often