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    eXtreme eBay: How to Quickly Apply the Most Powerful Direct Marketing Techniques in the World to Every Item You Sell on eBay
    eXtreme eBay: How to Quickly Apply the Most Powerful Direct Marketing Techniques in the World to Every Item You Sell on eBay
    eXtreme eBay: How to Quickly Apply the Most Powerful Direct Marketing Techniques in the World to Every Item You Sell on eBay
    Ebook73 pages55 minutes

    eXtreme eBay: How to Quickly Apply the Most Powerful Direct Marketing Techniques in the World to Every Item You Sell on eBay

    By Greg Perry

    3/5

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    About this ebook

    Wipe Up the Floor with Your Competition... Immediately!

    The Critics say:
    "Direct Marketing techniques don't and can't work on eBay."

    Direct Marketers say:
    "Critics get paid far less money than Direct Marketers."

    Maximize Your Auction Profits by 185% or More!

    Direct Marketing techniques provide you the most powerful avenue to dramatically increase sales of anything. Oddly, most eBayrs ignore them.

    That's good news for you.

    It's easier to wipe out sellers who compete against you when they don't use Direct Marketing techniques.

    Warning!
    • If you feel sorry for all who compete against you on eBay, don't implement one of this book's powerful Direct Marketing eBay techniques!
    • If you do, by using just one technique, you could take too many sales away from those poor suckers who sell the same things you sell.
    • If doing that keeps you awake at night, skip this and keep doing what you're doing now...
    ...because this book will put so much money in your pockets, you might not be able to handle the guilt!

    Stop Wasting Time, Money, and Sales NOW

    eBay is not only a massive site that brings together buyers and sellers, it's an extremely underutilized Direct Marketing landscape. The structure of eBay lends itself beautifully to Direct Marketing concepts in spite of the naysayers who try to say otherwise.

    eBay allows for all tried-and-true Direct Marketing techniques including many that most sellers never consider. You may or may not know eBay's a perfect platform for:
    • Cross-Promotion - eBay allows far more cross-promotion than even most PowerSellers currently know about!
    • Upsells - You can upsell even when you don't think your current product line supports upsells!
    • Testing - Direct Marketing is Built on Testing - without testing, your product is Dead in the Water before you begin. Why do critics say eBay is too fluid to perform tests? It's because they don't understand eBay, testing, or Direct Marketing.
    • New Product Research - You must master the wealth of FREE Research Tools finally available to all Sellers, even those without any business contacts whatsoever.
    • Front-end Loss Leaders - They convert to Highly-Profitable Back-End Purchases
    • Maximized SPAM-free Client Lists - Any eBayer can do this just by keeping track of previous buyers.
    • Provided Newsletter Follow-Ups - You know you can do this already, just ask your buyers when you send them a Thank You email for their permission to get a free newsletter you send monthly that relates to the product they bought from you
    • Unconditional Guarantees - Chapter 14 gives you the most unbelievable money-generating guarantee possible for eBay sellers - this is the true hidden GOLD that will wipe the floor with your competitors, even the ones who offer a flimsy 100% money-back guarantee which is only a fraction as powerful as the guarantee Perry reveals in this Direct Marketer's dream book!
    • Headline Effectiveness - The headline is NOT your auction title - Don't make that mistake that amateur Direct Marketers make all the time!
    • Getting into your Bidders' Heads - Do you know how to get inside the heads of your buyers? You might think you do if you've studied Direct Marketing. But how do you leverage eBay's platform to do this in an auction format? Chapter 13 answers that for you... it's easy!
    • One after another, these techniques get more powerful. Perry shows you only the ones that maximize profits the fastest, and then... he takes them further so that: Your Income Will Skyrocket Like a NASA Spaceship!

    Almost every sentence in this book trains you in how to apply Direct Marketing techniques that have proved successful for 100 or more years. Only here, Perry takes them further.

    In your first auction you might very well recoup the eXtremely low-cost price of this amazing Book!

    LanguageEnglish
    PublisherMakeRight Publishing
    Release dateFeb 25, 2016
    ISBN9781311692931
    eXtreme eBay: How to Quickly Apply the Most Powerful Direct Marketing Techniques in the World to Every Item You Sell on eBay
    Author

    Greg Perry

    This is Greg Perry: a successful businessman, entrepreneur, community leader, mentor, family man and father, who has spent his entire life discovering the steps to successful living. Through Greg's years of joy and pain, success and failure, he has discovered how to play the game of life and win. Greg's life is a true rags to riches story; one that has taken him from poverty to a life of spiritual, business, family and financial wealth. Greg Perry wants to share the knowledge he has gained. His dynamic and powerful story will show you how you can achieve true wealth, success, balance, and peace of mind. You too can discover the power within you to change your life.

    Read more from Greg Perry

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    Book preview

    eXtreme eBay - Greg Perry

    eXtreme eBay

    -

    How to Quickly Apply the Most Powerful Direct Marketing Techniques in the World to Every Item You Sell on eBay

    By Greg Perry

    ©2016

    Smashwords Edition License Notes

    This book is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your enjoyment only, then please return to Smashwords.com or your favorite retailer and purchase your own copy. Thank you for respecting the hard work of this author.

    Table of Contents

    Chapter 1 - Boost Your eBay Income Today Using Powerful Direct Marketing Techniques

    Chapter 2 - Some Preliminaries: Searching & Researching

    Chapter 3 - Get Started Now Changing Your eBay Thinking into Direct Marketing Thinking

    Chapter 4 - How Buyers Locate Your Auction Helps Your Selling Strategy

    Chapter 5 - The More You Tell, the More You Sell

    Chapter 6 - The Difference between a Bad Listing and a Good Listing

    Chapter 7 - Get Ready for Copywriting and eBay

    Chapter 8 - Copywriting and eBay Listings – Your Income’s Meat and Potatoes

    Chapter 9 - One of the Biggest Secrets Revealed: How to Flood Your Titles with Keywords

    Chapter 10 - Forgetting the Obvious Is a Common Mistake

    Chapter 11 - Write Listings That Talk to Your Buyers

    Chapter 12 - Always Be Closing, Always Be Closing

    Chapter 13 - Another Powerful Selling Technique: Paint a Mental Picture

    Chapter 14 - The Single Most Powerful Wealth-Building Sentence You Can Put In Your Auctions Is Revealed in This Chapter

    Chapter 15 - The Easiest Time to Sell Something to Someone Is Right After They’ve Purchased Something Else from You

    Chapter 16 - Your Emails Can Sell in Their Signatures

    Chapter 17 - You Now Will Do More Than Compete – You Can Dominate

    Appendix A - How Do You Want to Be Perceived: Big or Small?

    Appendix B - A Picture Is Worth a Thousand Words

    Chapter 1

    Boost Your eBay Income Today Using Powerful Direct Marketing Techniques

    The critics say:

    Direct Marketing techniques do not and cannot work on eBay.

    Direct Marketers say:

    Critics are paid far less than Direct Marketers.

    Reasons for Their Doubt

    The naysayers who insist that eBay’s structure doesn’t allow for many of the Direct Marketing techniques used in other markets don’t understand three things:

    1. eBay.com

    2. The depth of Direct Marketing techniques

    3. The difference between the message and the medium

    eBay provides incredible opportunities for the Direct Marketer. In this eBook you’ll learn several amazing ways to boost your eBay income dramatically using traditional Direct Marketing techniques.

    So many techniques are available to you including:

    • Testing

    • Generating leads with loss leaders

    • Up-sales

    • Maximizing a buyer’s list

    • Testing descriptions

    • Newsletter follow-ups

    • So much more

    Perhaps you wondered how some of these could possibly be used for eBay since eBay’s structure seems to go against the grain of more traditional eCommerce sites.

    Don’t Confuse the Message with the Medium

    Your message should not change just because the medium changes.

    A headline is a headline, whether spoken by a salesperson talking to a potential buyer, whether written in a direct marketing letter, whether appearing atop an email, whether appearing at the top of a one-page Internet sales page, or in an auction.

    The naysayers state that an eBay auction’s 55-character title limit means you can’t write effective headlines for auctions. They are wrong. 55 characters certainly is a major limitation for a headline. But you don’t put your headline in the auction title! That’s not the purpose of the auction title.

    Your headline goes where it always goes, at the top of your sales letter which is your auction description.

    People who don’t understand eBay don’t understand the purpose of the auction title. If you don’t understand the difference between an auction title’s purpose and your auction headline’s purpose, you will very soon.

    Chapter 2

    Some Preliminaries: Searching & Researching

    Before listing an item for sale it’s incumbent upon you to do some research. This is simple, painless research that eBay will help you with.

    Your research must gather information about:

    1. Past sales of your item

    2. Past price points so you’ll know what to expect in income

    3. Hints to auction titles that work and don’t work

    4. Item descriptions that work and don’t work

    Don’t reinvent the wheel.

    Don’t list without research. Why not let history save you time and money?

    Herein, you’ll learn the importance of crafting your auction titles to bring the most potential buyers to your auction.

    You’ll learn a lot about writing top-selling auction titles primarily by searching. That’s why most experts recommend you buy

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