Opryland USA
By Stephen W. Phillips and Ty Herndon
()
About this ebook
Opryland USA attracted millions of visitors each year and gave many celebrities their first taste of show business. As the "Home of American Music," Opryland USA still lives on in the hearts and minds of those who visited this show that made country music famous.
By the late 1960s, the Ryman Auditorium - the fifth home of the Grand Ole Opry - was a deteriorating firetrap in a seedy part of Nashville, yet it still attracted thousands of people each weekend to the "show that made country music famous." In an effort to develop an attraction that could sustain a larger Opry all week long, Opryland was born. Opryland USA operated from May 27, 1972, until December 31, 1997, attracting millions of visitors each year and giving many celebrities their first taste of show business. The park consisted of nine areas, dozens of rides, and Broadway-caliber shows featuring live bands and orchestras. As the "Home of American Music," Opryland USA still lives on in the hearts and minds of those who visited its wooded trails, lazy streams, exciting attractions, and toe-tapping performances.
Stephen W. Phillips
Stephen W. Phillips, a former Gaylord Entertainment executive, is a Tennessee native and recognized Opryland Themepark historian. He is an academic of all attractions but has collected Opryland-related memorabilia and artifacts his entire life. In 1995, Phillips created the first website on the Internet dedicated to a single theme-park attraction, CHAOS at Opryland USA.
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Opryland USA - Stephen W. Phillips
LLC.
INTRODUCTION
The Ryman Auditorium, constructed in 1892, is often referred to as the Mother Church of Country Music,
but by the late 1960s, after hundreds of nights of performances of the Grand Ole Opry, the weekly radio show had beaten the building into what its owners called the mother of all firetraps.
Without air-conditioning, the inside temperature could rise up to 120 degrees on summer nights. Some of the world-famous pews were supported by Coke crates. The outside of the auditorium was worse; adult theaters, panhandlers, and massage parlors lined the streets outside the Ryman. The thousands of families coming in to Nashville every weekend to see the Grand Ole Opry were appalled.
The Ryman would either have to be renovated, or a new facility would have to be built. Improvements to the theater did not seem practical since the attendance for the weekly shows continued to climb. The National Life and Accident Insurance Company was the corporate owner of the Grand Ole Opry, as well as WSM, the 50,000-watt AM radio station that broadcast the show each week. The final answer came when Irving Waugh, the president of WSM and the Opry, visited Houston, Texas, on a golf trip. There, he saw Judge Roy Hofheinz’s Astrodome. It was the centerpiece of the Astrodomain complex, a property that not only included the Astrodome arena, but also the AstroWorld theme park, hotels, and more. Waugh had an epiphany. If the castle was Disney’s icon at Disneyland on the West Coast and the Astrodome was the focal point for the Astro World resort, then a new Opry House could be a centerpiece for a similar venture.
No one had a theme park focused on music, and the Grand Ole Opry still had 325,000 people coming to Nashville each year to see the show and Opry House with nothing else to do. WSM veteran programmer Elmer Alley presented Irving Waugh a memo outlining his vision for the proposed Opryland resort. The new Opry House would have a theme park and a commercial district, mainly composed of hotels, motels, and apartments, that would complete the complex. On June 30, 1970, ground was broken for the Opryland USA theme park and future home of the Grand Ole Opry. The property encompassed 369 acres; 110 for the theme park, 105 for the future Opry Town, and the remaining acreage for parking and future development. Over the years, additional land around the property was purchased, and by 1997, the complex had grown to 750 acres.
One of the keys to Opryland’s success was its location. Built just as Briley Parkway was extended past Interstate 40, the proposed land bordered the Cumberland River and was previously the site of Rudy’s Farm, a sausage and bacon operation. Most of the land was undeveloped, full of trees, streams, and natural foundation. Randall Duell, the architect for the park, aimed to keep nature intact. His design for the park followed natural trails and preserved as much of the existing trees and nature as