Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Transform Cold Clicks into Raving Readers
    Transform Cold Clicks into Raving Readers
    Transform Cold Clicks into Raving Readers
    Ebook123 pages2 hours

    Transform Cold Clicks into Raving Readers

    By Victoria Pinder

    ()

    Read preview

    About this ebook

    MindMap Your Marketing Plan to find your goals, your readers, the benefits you offer and marketing options that work. 

    Build Your Newsletter with readers who love your work using lead sources and giveaways you’ll offer. If you only have one book or no book yet, we’ll discuss alternatives to a free novel. Then once you have subscribers, let’s discuss how to automate your communication to transform clicks to reviewing readers. 

    Then finally, Blogging is necessary and can fit in your life. We will dig deeper into content than just ‘set up a blog’ information with our eyes on remaining visible so when readers find you, they discover your world of novels.

    This USA Today Bestselling Author shares her author secrets for marketing with other authors. This is for the author who doesn’t have a marketing plan and wants to create his or her own without going crazy. Fans of Mark Dawson, Nick Stephenson, Rebecca Hamilton, Barbara Vey or Tim Grahl nonfiction will love this book.

    “Lots of great advice on setting up an author email list, including discussion about what free gift to offer people in exchange for a subscription, what to include in a welcome series of emails, and what to write about in your newsletter.“ GoodReaders Reviewer 

    WHAT READERS ARE SAYING... 

    “This book has a lot of really good ideas and helpful hints for authors looking to build a brand, newsletter and blog.” – GoodReads Reviewer

    “I’ve basically considered myself well exposed on the internet for some time now. I’ve got a blog on both BlogSpot and on WordPress these days. I’ve got an account on Twitter, with two on FaceBook [regular and fan based], and also on AuthorsDen. Yet the one thing I haven’t tried to do yet is to set up a newsletter. Perhaps it might have something to my currently lacking the gumption to have one.

    I found Ms. Pinder’s informative non-fiction endeavor to be quite useful in having her readers to seriously consider setting one up so they might consider setting one up for their own use. 

    Since Ms. Pinder is an author herself, who’s been through the marketing process of promoting a book, she knows how to communicate the importance of having a newsletter and to describe the process in creating one in an easy to understand manner, starting from the basic foundation in having one, along with considerations of what to include as far as having the right features for it and its design.

    It can be quite cumbersome to keep in constant and timely contact with one’s followers so they don’t feel forgotten and at the same time feel being engaged in conversation, etc. by the author. A newsletter is one way of handling and make sure follow-up contacts are done on a timely basis through the use of automated emails which Ms. Pinder has made sure to include.

    After reading this book I feel I’ve gotten enough information to attempt to create one myself, all I need to do is to find the time. So, in having given her readers what can be considered a soup to nuts guide in setting up a newsletter I’ve decided to give Ms. Pinder 5 STARS.” GoodReads Reviewer

    LanguageEnglish
    PublisherVictoria Pinder
    Release dateSep 25, 2016
    ISBN9781536586060
    Transform Cold Clicks into Raving Readers
    Author

    Victoria Pinder

    Victoria Pinder grew up in Irish Catholic Boston before moving to the Miami sun. She’s worked in engineering, after passing many tests proving how easy Math came to her. Then hating her life at the age of twenty four, she decided to go to law school. Four years later, after passing the bar and practicing very little, she realized that she hates the practice of law. She refused to one day turn 50 and realize she had nothing but her career and hours at a desk. After realizing she needed change, she became a high school teacher. Teaching is rewarding, but writing is a passion. During all this time, she always wrote stories to entertain herself or calm down. Her parents are practical minded people demanding a job, and Victoria spent too many years living other people’s dreams, but when she sat down to see what skill she had that matched what she enjoyed doing, writing became so obvious. The middle school year book when someone wrote in it that one day she’d be a writer made sense when she turned thirty. She’s always been determined. She is amazing, adventurous and assured on a regular basis. Her website is  www.victoriapinder.com. Please go and sign up for her newsletter. Member of Florida Romance Writers, Contemporary Romance, Celtic Hearts and Savvy Authors.

    Related to Transform Cold Clicks into Raving Readers

    Related ebooks

    Language Arts & Discipline For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Indielab

      Dec 21, 2020

      A writer friend posted on Twitter: “So I’m reading scary stuff like if your book doesn’t have at least 10 reviews by the end of the first week, it will disappear into a black hole, never to return. Is this true?” This was my response: “As long as you

      2 min read

    • Article

      It’s never too Late

      Apr 25, 2020

      It’s never too Late
      7 min read

    • Article

      Design And Publish Your Very Own EBooks

      Jun 30, 2020

      Ever wanted to become a self-published author? Looking for a simple way to create a digital publication – whether book or magazine – that can be read on a variety of devices? The solution lies in creating your book in EPUB format, which formats your

      9 min read

    • Article

      Septet as Memoir

      Apr 8, 2024

      Septet as Memoir
      6 min read

    • Article

      Researching Your Historical Novel Like A Historian

      Feb 14, 2022

      Historical novels are stories informed by the past. They can be based on a historic person, an event, artifact, invention, era, or more. Though there are many types of historical novels, the one thing they all have in common is bringing the past to l

      6 min read

    • Article

      Stay In Touch

      Jan 30, 2020

      Stay In Touch
      3 min read

    • Article

      A Single Red Balloon

      Feb 12, 2024

      Joe wanted a reason to live. He was sitting on the corner of Lexington and 53rd, surrounded by his few worldly possessions and a cardboard sign that read “Disabled Veteran, Please Help” propped up against a metal jar with a few coins in it. He walks

      2 min read

    • Article

      Royalties: The Long Tail

      Oct 18, 2021

      When I first signed with my agent, I joked that I wanted my advances to be paid in the form of solid gold toilets,1 and that’s been our code for good news ever since. When I get an email with the subject line “Gold Toilet Incoming,” I know we’ve sold

      4 min read

    • Article

      The Mistakes Not To Make

      Apr 6, 2023

      With more than 4 million sales in her DCI Tom Douglas series, Rachel Abbott is one of the world’s most successful self-published writers. Here, so you can learn from her experience, she outlines what she got wrong when she started her self-publishing

      6 min read

    • Article

      NOT by the BOOK

      Aug 19, 2022

      NOT by the BOOK
      5 min read

    • Article

      Social Setting

      Oct 1, 2020

      Social Setting
      4 min read

    • Article

      Got A Shiny New Idea?

      Nov 14, 2020

      Got A Shiny New Idea?
      5 min read

    • Article

      Going viral SUBSCRIBE

      Aug 15, 2020

      Self-publishing can sometimes feel like shouting over a crowd, desperately trying to have your voice break through the noise. When shuffling around the public’s periphery, dancing among the bustle of other indie authors, traditional published ones, a

      7 min read

    • Article

      Class Of Covid-19

      Feb 27, 2021

      Class Of Covid-19
      7 min read

    • Article

      Sacha Black, Ruby Roe

      Jun 12, 2023

      The Anatomy of a Best Seller: 3 Steps to Deconstruct Winning Books and Teach Yourself Craft; 8 Steps to Side Characters: How to Craft Supporting Roles With Intention, Purpose, and Power; A Game of Hearts and Heists (Nonfiction writing craft; sapphic

      2 min read

    • Article

      Lessons Learned

      Oct 10, 2022

      Everything about writing, selling, and promoting a book is hard. And sometimes, no matter the diligence and creativity you bring to the project, success eludes you. If this describes your experience, you’re not alone. Alexandra Alter and Elizabeth A.

      7 min read

    • Article

      THE relaxed WRITER

      Dec 7, 2023

      THE relaxed WRITER
      6 min read

    • Article

      Sharing On Socials

      Apr 7, 2022

      Sharing On Socials
      3 min read

    • Article

      Jeff Adams

      Aug 8, 2022

      The Hockey Player’s Heart (co-written with my husband Will Knauss); Keeping Kyle; Somewhere on Mackinac; Dancing for Him; the Codename: Winger YA thriller series. (Gay romance, young adult with LGBTQ+ characters, Big Gay Media) WHY SELF-PUBLISH? I’d

      2 min read

    • Article

      The Savvy Self-Publisher

      Jun 13, 2018

      DEBRA ENGLANDER is a New York City–based freelance editor, writer, and book coach. She managed a business-book program at John Wiley & Sons for nearly seventeen years and previously worked at Money magazine and Book-of-the-Month Club. She has written

      9 min read

    Related categories

    Reviews for Transform Cold Clicks into Raving Readers

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Transform Cold Clicks into Raving Readers - Victoria Pinder

      I

      Mind Mapping Your Marketing Plan

      Mind Mapping

      Goals

      AudienceBenefitHow to

      II

      Build Your Newsletter

      Choosing the Right Features for your Newsletter

      Design and features of the basic newsletter

      Get personal and ask reader questions

      Should you do giveaways?

      Sign up for your newsletter

      Landing Pages

      Social Media

      Facebook

      Automation, what is it, and how does it help

      Automation set up and the first email series

      Automation, the second email

      Automation, the third email

      Automation, the fourth email

      Automation, the fifth email

      Automation, what do I do next?

      III

      Blog Your way to Success

      Layout of your blog

      Blog matches the brand

      Timing of the day

      Guidelines for your posts

      Creating your calendar for the year

      Pictures that match your brand

      Finding other bloggers who match your brand

      Potential contributors

      Share buttons

      How Topics take shape

      Our short giveaways

      Call to action reminders

      Don't hide your author personality.

      Part 1

      This wasn’t intended to be a book at all. It started out as a short giveaway for authors, like a top ten list. The teacher in me realized that no book on the market really addressed what happened after branding yourself .

      In taking almost a year off to really study the market (and give birth to my baby girl), I realized how many mistakes I made as a new author. I put myself in marketing school if you will, though it wasn't a paid-for course. I spent hours and hours watching videos, listening to podcasts, asking trusted friends, and really redoing everything on my own website. I decided that if this was to be written down then it was my job to help other authors who were struggling like me.

      None of what I say are strict rules. I made a plan and I will stick to my plan until I find another plan that's even better. The ability to change and admit to being wrong are admirable qualities and I always want to be willing to try something new.

      Also, this guide for genre authors to help in setting up marketing for their next book is my way of giving back to the community. I personally love being a member of Romance Writers of America and the opportunity I have had to travel to other places to meet with other authors has truly been a treasure in my life.

      I also see marketing as this area we are all trying to figure out and none of us are perfect. My ways might not be true to your voice. That's perfectly okay. We are all different and made different. I do hope some of my suggestions are helpful to you and that everyone who reads this guide is blessed with success in their fiction.

      So now that this is whole book, please check out all three sections, which I tried to make into bite sized pieces. In my day job as a teacher, we have block scheduling. While I like having my students for an hour and a half every other day, class has to be divided up into more than just me lecturing. So this guide is structured to be bite sized, and many pieces have applications that you can stop and do before going onto the next part.

      Now that you know and understand my intention to help, I hope you take the time and find something useful in this whole piece.

      IV

      Mind Mapping your social media

      Mapping out your online persona

      You must envision your plans for the future before you proceed to take steps that are necessary to accomplish the goals.

      As an author I went from publishing house to publishing house to sell my novels but I wasn't connecting to fans. I had no clue how to act online. I knew I could write novels. I knew I enjoyed writing and reading romances so I had my genre. However, marketing wasn't something that came natural to me.

      My life never involved sales. I worked hard but I never worked sales to get ahead. I completely saw people who were better at sales connecting to fans and there I was on the sidelines, wondering how did she do it?

      Then I went through the second phase of 'I can never be like her.' Self doubt ruled at this point and I stuck my head in the sand. I wrote more novels as I enjoyed the fiction I could understand and create.

      Then honestly I met a friend who does public relations for a living. She's smart. She's funny and I took notes whenever I could.

      This lead me to the this phase. I studied the market. I went to figure out what the major players did. I redid everything. I created a new me online.

      I also did what I always did, I took mental notes and memorized what I could. Sometimes it might seem I'm not listening in a conversation but that's absolutely not true. If I'm truly in awe of what you are saying, my mind visualizes how this might work for me. I jump ahead three spots on the mental board all while listening.

      Step one for me was rebranding myself. I had to think about what an audience might connect to. While this book isn't about branding and is more hands on geared towards creating your social media to attract readers, you have to ensure that your branding works. If you have more than one book out then you need to see what the message of your books truly are.

      If you have a message that connects to readers and why you write then this can lead to your branding message. My new one is 'bold women and the brainy men who love them.' With this I make a promise to my readers that my female characters are not stupid (though they might make mistakes as we all do) and that my male characters are smart. (In real life and in novels, I've never been attracted to the brawny but dumb men.)

      Now that I had my promise I could retool online, but I didn't do it alone. I went to check out all the A-List authors who have a team of marketing people behind them. I wanted to see their websites. I made notes. Nora Roberts and JD Robb are the same person in real life, but how she poses in her pictures as Nora and as JD Robb is noticeably different.

      This lead me to check out genres that aren't my own. Historical romance writers smile in their author pictures. Romantic suspense authors are angled and have their arms crossed.

      Once I had this, then I knew I needed to finally spend the money on author photos of myself and stop relying on selfies and nice pictures that friends took of me, but this was just the beginning.

      This guide is also just for the beginning. At the end I hope you'll say 'awesome I did all that and now what?' Once I have formulated that into words I'll write a second book.

      For now these are the beginning tools that I think are necessary for creating your web presence, for setting up your newsletter and blogging. The goal is always to connect to readers.

      This is my map for how you can start on that journey.

      Mind Mapping

      Mind mapping software is available for free online in many places. I highly recommend you take what we're saying here and plot it into a mind map so you can dig deeper and really get to the heart. I have a Mac so I'm using the free software called Simple Mind Free. You can download in Google a pdf and hand write whatever you like of a mind map or you can use your own paper and pen and start circling words.

      I started mind mapping to understand how to market and what kind of marketing I wanted. I ended up going with Facebook advertising, offering a free novella, setting up an automated system that will transform email subscribers who simply want free books into reviewing readers, and learned how to blog effectively. I studied so many marketing areas. An effective marketing strategy was what I wanted, but I didn't know how to get there.

      So the center of my mind map is 'set up email system.' I want to play like the NY Times and big money Indy authors. My goal is to transform my books into money-makers and have people excited for my next book.

      Your big goal of what you want to do next in marketing might be different. I'll happily discuss other options, but what I did is all I can truly comment on knowledgeably.

      I have four major areas that I want to discuss with you and they are embedded within the newsletter and blogging sections of this book.

      They are

      Goals

      Audience

      Benefit

      'How to' (This is where we get into creating newsletter action plans and blogging.)

      Before we can get to the heart of what works for marketing for you, we have

      Enjoying the preview?
      Page 1 of 1