About this series
I’m sure you’ve had similar experiences. A group of people, often not marketers, analytics experts, website designers or usability experts are pulled from around the business and tasked with coming up with the companies website concept. The end result will inevitably be an online brochure that makes sense to the internal stakeholders and no sense to the end user. Where perspective can add value to this process in the conception of a business website is from someone or a team not from the industry, better still someone who could be a potential buyer of the websites products. A team that is focused on the surrounding communication platforms, external environment and traffic funnels rather than just the website.
Titles in the series (3)
- URL Branding And Domain Names, A Technical Look At The Structure And Strategy Behind Your Digital Addresses
2
This book on the branding, naming and structure of digital addresses exists because I had a realization early on in a pretty major international globalization project. You must know your online marketing goals when building a website and any surrounding platforms, communication channels, social media handles etc. It is very easy to come unstuck and make some pretty fundamental mistakes if that you will pay for later if you do not have a basic understanding of top level domains (TLDs), language codes, country codes and basic rules of online branding. URL branding and domain names walks you through this digital landscape step by step, first giving you an idea of the pitfalls of branding yourself online and then reflects on some standards outlined by various online bodies. We dive into the characters following the forward slash, more specifically country and language considerations and the affect your image and folder-naming conventions has on search. I have included a light overview regarding 'top level domains' and social media handles. Our final topic is around email structure and how you can carry over some best practice specifically for large organizations to help your email address make sense to the reader.
- What Is SEO? Tips And Tools To Improve Your Search Engine Optimization Fast!
SEO, one of the subjects I write a lot about in my working life and have received good feedback and success. This book is born out of the fact that there is a lot out there written on the ever changing world of search engine optimization or SEO, from 'Dummies guides' to white papers. Not much however that targets the small to medium business with no tech savvy member of staff, or the large business marketing professional who's focus has never really been online despite very good marketing strategy as a core skill. This book is designed to be to the point, offer step by step guides and address real questions that have arisen from real colleagues, bosses and also the digs into the details that have come up as concerns on international website builds. This book is readable in a very short space of time and delivers results that you will start to see in weeks. Don't be fooled by the friendly emails you receive in your junk mail. SEO cannot be achieved overnight, it is executed systematically while monitoring success and/ or failure along the way... execute correctly and move forward, rush, try and do it all at once and you will move backwards!
- UX and UI Design, A Case Study On Approaches To User Experience And Interface Architecture
I’m sure you’ve had similar experiences. A group of people, often not marketers, analytics experts, website designers or usability experts are pulled from around the business and tasked with coming up with the companies website concept. The end result will inevitably be an online brochure that makes sense to the internal stakeholders and no sense to the end user. Where perspective can add value to this process in the conception of a business website is from someone or a team not from the industry, better still someone who could be a potential buyer of the websites products. A team that is focused on the surrounding communication platforms, external environment and traffic funnels rather than just the website.
Glenn Ward
I am a Digital Marketing manager dabbling for the first time in self-publishing. I had this text knocking about on my computer and thought it might be an interesting read for a couple of people so decided to commission a copy editor to make it readable and hopefully enjoyable.More to come
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