Lecture #1 - Value Grid: From Fear to Curiosity
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Lecture #1 - Value Grid - David Rohrmann
Lecture #1
Value Grid
-
From fear to curiosity
Copyright 2014: Michael Hengl, David Rohrmann, Martin Sambauer.
Autoren: Michael Hengl, David Rohrmann, Martin Sambauer.
ALL RIGHTS RESERVED. This book contains material protected under International and Federal Copyright Laws and Treaties. Any unauthorized reprint or use of this material is prohibited. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system without express written permission from the author / publisher.
If you would like to use parts of or the complete lecture in an educational context, please contact the publisher.
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Introduction
Value Grid
X-axis: development capability and time
X-axis: Time does not stand still
X-axis: Break-fix modes
X-area: Adaptive change
X-area: Transformative change
X-area: Innovative change
Y-axis: Value creation
Journey to the top
Repair model – the ravages of time
Hygiene model
Crossing over
Me-too model
Me-too as market entry strategy
Me-too and the danger of regression
Unique value proposition model: three for uniqueness
UVP and values
Experience
Transformation
First mover model: stranger than you can think
Paradigm change
The