List Building for Beginners
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List Building for Beginners - Anthony Ekanem
Beginners
Chapter 1
Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be
cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profiting well from your business.
Not a lot of people use email
Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.
Email marketing campaigns can offend a lot of people
The not-so secret way to surmount this dilemma is through permission-based advertising. There's no harm in trying after asking for permission.
It's stupid to send email to all the people
The key to this predicament is to have a very discerning eye on whom to email and whom to not email. Better look for some metrics on how to know which group of people would give you high return on investment.
The Real Deal with Building Opt-in List
After clearing the fog regarding email marketing myths, here's how one can benefit from employing the power of email marketing campaigns - building an opt-in list. However, building an opt-in list is not a piece of cake particularly for the uninitiated. Here is a rundown of tips on how to succeed in this kind of marketing endeavor.
1. Strategic Collection of Data
Know which information from your audiences will help you in lowering expenses and/or making sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.
Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make