Blogging for Profits: Set Up Your Blog for Long Term Success
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Blogging for Profits - Anthony Ekanem
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Introduction
A blog is sometimes called web log or weblog. At first, they were used as a personal place, for collecting links, sharing commentary – but now; they are a valid and VALUED form of communication for business people of all types. From the basics of blogging, to the intermediate areas – such as social bookmarking, and article marketing, to the advanced techniques using auto responders and more, there's something for every affiliate marketer to put into motion.
The great thing about blogs is that people read them for fun and for information – in fact, blogging is one of the few areas of the internet that covers business, pleasure, networking and play.
They do for your company what face to face marketing could only do in the past – they provide you with a real, interesting connection to your readers – personalised contact, and information about your company that will allow them to empathise, and discuss your most important points, and anything that ties in with hot button topics and your business.
Blogs give your readers and consumers a chance, not only to read and connect with you, but a chance to comment and discuss with you, and your team, the information that you're sharing – allowing them to further relate to your message. And a consumer that relates to you is a customer in waiting!
Our guide covers the very basics of blogging – it skims into areas that you'll possibly never have heard of – and cover them so that you can employ them in seven days – or less.
Day 1
Starting a blog is as simple as finding a space online to write – and the time to write.
To start though, you'll need to work through a brief list of steps to create your space.
Before you even consider your blog though, you have to think about WHAT you're going to blog about. It’s important to stop and think about your blog, before starting it because, to be quite honest, without purpose, blogs are pointless. And this pointlessness will dilute your message considerably.
So, you need to think about what you're writing and why. Consider your theme – and then build some keywords around it, because for the first little while, you should try to include at least some of them in every post. You'll get archived in all of the right places that way, which will lead valuable NON COMMENT generated traffic to your blog. You'll also be commenting on blogs similar to yours and hopefully, generating more traffic based on the links you leave.
You can choose your topic, keyword, and theme simply by considering what, in connection to your business you're an expert in. Once you've looked at that, you can decide whether it’s profitable, or viable to pursue it. If not, look at a related area that you can cover – your blog should always relate to your business choices, and give you interested