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    Copywriting Mastery: How to Spice up Your Website Sales Copy and Watch Your Sales Grow!
    Copywriting Mastery: How to Spice up Your Website Sales Copy and Watch Your Sales Grow!
    Copywriting Mastery: How to Spice up Your Website Sales Copy and Watch Your Sales Grow!
    Ebook68 pages59 minutes

    Copywriting Mastery: How to Spice up Your Website Sales Copy and Watch Your Sales Grow!

    By Anthony Ekanem

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    About this ebook

    If you are serious about being successful in an online business, then you must be able and willing to work hard to communicate with your buyers. If you aren't willing to put in the kind of time needed to make your web site zing with commerce, then you need to take a serious look at your motivation for being in business in the first place. Being online has a certain cache, but it also requires hard work, lots of research, lots of time and a dedication to providing your customers with not only what they want but also excellent customer service. If you don't provide either of those things, are not available to answer their questions, don't provide fresh content rich copy for your site, and update it with a regularity bordering on the obsessive, you will not be as successful as you would like to be.

    And what would the point of having a web site be if your product doesn't sell? Before you can be a success in building a business and be a success in communicating, you need to know how to learn to learn. No, this isn't a typo. You need a good attitude to learn to build your business and to communicate. No two ways about it. That would involve attitudes, notably yours! Think about attitudes. We see and hear them daily with everyone we deal with and speak to either in person, on the phone or by email. You know if you speak to an upbeat, positive person you come away feeling pretty great yourself.
    LanguageEnglish
    PublisherAnthony Ekanem
    Release dateSep 24, 2016
    ISBN9783961123216
    Copywriting Mastery: How to Spice up Your Website Sales Copy and Watch Your Sales Grow!

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      Book preview

      Copywriting Mastery - Anthony Ekanem

      Ekanem

      Table of contents

      Chapter 1

      Chapter 2

      Chapter 3

      Chapter 4

      Chapter 5

      Chapter 6

      Chapter 7

      Chapter 8

      Chapter 9

      Chapter 10

      Chapter 1

      Telling is selling

      If you are serious about being successful in an online business, then you must be able and willing to work hard to communicate with your buyers.  If you aren't willing to put in the kind of time needed to make your web site zing with commerce, then you need to take a serious look at your motivation for being in business in the first place.

      Being online has a certain cache, but it also requires hard work, lots of research, lots of time and a dedication to providing your customers with not only what they want but also excellent customer service.  If you don't provide either of those things, are not available to answer their questions, don't provide fresh content rich copy for your site, and update it with a regularity bordering on the obsessive, you will not be as successful as you would like to be. 

      And what would the point of having a web site be if your product doesn't sell?

      Before you can be a success in building a business and be a success in communicating, you need to know how to learn to learn.  No, this isn't a typo.  If you can't learn to LEARN then you will not earn.  You need a good attitude to learn to build your business and to communicate.  No two ways about it. That would involve attitudes, notably yours!

      Think about attitudes.  We see and hear them daily with everyone we deal with and speak to either in person, on the phone or by email.    You know if you speak to an upbeat, positive person you come away feeling pretty great yourself.  The positive was communicated in a positive way.  On the other hand if you wind up talking to a little Bridge Troll with an attitude, you will come away feeling grumpy and stressed.

      You cannot communicate in a positive way if you have had attitude handed to you.  And you cannot communicate in a positive way if YOU have attitude either.  As bizarre as this may sound, the way you write your website copy can be directly affected by your attitude and choice of words and phrasing.  And if your attitude isn't in the right frame of mind, people reading your website WILL know.

      Another thing you will need is a personal mission statement.  Why do I need a personal mission statement?  Because if you don't know what your mission is, how do you expect potential prospects and customers to know?  Some of the things you need to include in your personal mission statement are why does your business exist, does it provide a service or product people want or need, who will your customers be and why will they be better off with your product or service. If you can't answer these questions, then you need to take a long look at your reasons for getting into business in the first place. 

      IDENTIFYING YOUR AUDIENCE IS POWER!

      With mission statement fixed firmly in your mind (and written out where you see it daily), you need to figure out what your market potential is and then know it inside out. You obviously choose your product or service because you feel it appeals to people. 

      Do you know why it appeals to other people and not just you?  If not, better find out fast.  How will it benefit them?  You need to know these things to talk to your market.  This is important because the larger your market, the wider your target markets become.  The wider your target markets, the better the growth for your business.

      To understand just how large your market potential really could be, you need to know what your product or service offers to people, how it will benefit them and why they need your product or service.  If you for instance weight loss products, you will know instantly that virtually everyone, of every age, is concerned about their weight.  In fact the weight loss industry is booming.  Thus your marketplace suddenly becomes one without barriers.  You can market to anyone, anywhere, regardless of age, job or geographic location. 

      Don't kid yourself about your market either; you will need to work your market to succeed.  You will need to invest time, and yes – money, into making sure you have up-to-date training, product knowledge and are committed to your product/service.  Your online business is just like any other traditional business, it has to be worked to be successful. Your product/service will not sell itself, nor will it generate income on its own, or find you leads, or help you with targeting your markets.  YOU need to do those things.  And, if you do them in a slow, sure and steady way, marketing success WILL be yours.

      THE TOOLS

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