Lessons I Learnt From My Failures as an Entrepreneur
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About this ebook
10 Entrepreneurs Tell Their ‘Failure’ Stories and Provide Deep Business Insights to Equip You for your Entrepreneurial Journey. These stories were shared during the Breakthrough Show, the flagship show of the Breakthrough Academy, an community for Entrepreneurs. You will learn a whole lot that will help your business.
Arise Arizechi
Arise Arizechi is a consummate finance professional, a chartered accountant with over 10 years’ experience in multinational companies, understanding how their businesses are structured and what makes them highly profitable. He is an Entrepreneur with expertise in Publishing. He founded KA Publishing Press Limited, owners of KonnectAfrica.Net, Africa’s Number 1 Inspirational platform that profiles, interviews and features African Super Achievers, with a view to inspiring Entrepreneurship, Career Development and Youth Employment in Africa. He also runs Breakthrough Academy, an Online Institute that supports and empowers Entrepreneurs to build highly profitable businesses. With a clear focus on the rapid development of the African Continent, he is passionate about inspiring Africans everywhere to arise, pursue their dreams and maximise their potentials. He is an enthusiastic crusader of what's possible in Africa and is driven to make the continent a better place. He can be reached at arise@konnectafrica.net
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Lessons I Learnt From My Failures as an Entrepreneur - Arise Arizechi
Quotes
The people that are truly qualified to teach are those who have been through the mill, those who have failed, those who have been jeered, those who have not been at the bottom of the barrel but under the barrel, those who have not given up and are still going, those like Victor. Your journey is our certificate, our honorary degrees and our qualifications. They all lie along the paths we took during our journey.
Kemi Oyesola
––––––––
Take failures as lessons learned rather than hard knocks
Modupe Ehirim
Founder, The Right Fit Marriage Academy
Acknowledgement
It is always a beautiful experience publishing a book. The process would not be complete if I fail to appreciate some key people who helped in no small measure to prepare this book.
My acknowledgements go:
To my family who allowed me pursue my publishing dreams and do what I love. I love you all.
To every member of the Breakthrough Academy – amazing people from all walks of life. I saw a big thank you for believing in what we do.
To all the entrepreneurs who have shared their experience with the members of the Breakthrough Academy in our flagship online Show - The #BreakthroughShow
To our friends at Iris Ideal Creations who have helped with the entire graphic work in this book.
To Damilola Awosusi for her commitment to excellence while arranging this work, dutifully dotting all the I’s and crossing all the T’s. God bless you hugely.
I am truly grateful and I cherish you all.
Introduction
When we started the Breakthrough Show on the Breakthrough Academy, we didn’t set out to write a book.
The intent was to provide a forum for successful and thriving entrepreneurs to share their rich entrepreneurial experience with members of the Academy, so that members could learn from their success stories.
We have had epic shows since we started in January 2016. Time and time again, entrepreneurs have come on the Show and have blown our minds, giving us deep insights for application and helping us build highly profitable businesses.
As time went on, we just couldn’t imagine confining all these great knowledge and resources to ourselves or leaving them in the annals of Facebook.
That is why we decided to package some of the Shows into eBooks that posterity will always be able to read and draw great business lessons and inspiration.
This eBook specifically features highly impactful sessions with leading entrepreneurs in Africa who shared out their experiences while speaking on the topic, ‘Lessons From My Failures As An Entrepreneur’
As you read, get ready to learn a lot. Don’t just learn. Quickly implement and see what happens. Even if you are scared, just go ahead and do it afraid.
To your awesome success,
Arise Arizechi
Author and Publisher
Victor Ekpo Bassey – The Highly Paid Expert Maestro
Every experience whether good or bad,
has commercial value - Robert Allen
C:\Users\SparklesDam\Documents\Konnect Africa\13248437_10153637637763786_3633643395239384380_o.jpgMy story starts with a statement I stumbled on in a Robert Allen’s book Multiple Streams of Income:
Every experience whether good or bad has commercial value.
I think I must have been starring at the page for at least an hour before I finally put the book down to thoroughly digest what I had just read from Bob’s book:
Every experience whether good or bad has commercial value. All I had to do was learn to position it, package, promote and profit from it
.
I couldn’t believe it was that easy!
Now just in case you’re wondering what I’m blabbering about, I was reading multiple streams of income at a point in my life when my business had literally collapsed.
Before then I ran a reasonable successful business back in Calabar (Southern Nigeria) supplying different kinds of meat to an ever expanding base of grateful customers. The year was 2002.
Unfortunately, through greed on the one hand and sheer stupidity on the other, I had reached a point where I lost my investors and just couldn’t carry on in the business at all.
I won’t bore you with the details, but the long and short of it was that by the time the dust settled, I was broke with only ₦600 (about $1.5) to my name.
It was at that point in my life when I was wondering what next to do that I stumbled on Bob Allen’s book and the sentence that literally changed my life and led me to where I am today:
Every experience whether good or bad has commercial value
So I did a quick assessment of my life and realized that:
Until the point at which I lost my investors, I actually ran a successful business in Calabar.
I knew a lot about selling meat to individuals and corporate organizations in Calabar
I had a number of past customers who were interested in learning how to do what I did successfully. The challenge then was I only had ₦600 to my name. Plus, I didn’t even think anybody would come to my seminar on starting a meat business if I did put up a seminar.
What I did instead, was to get a set of twelve 45 minute tapes from the local market for about ₦350 (75 cents), a note book for ₦60 (15 cents) where I wrote down everything I knew about how to start, run and build a successful meat business in Calabar.
Next I borrowed a microphone from my church, sat down in my room and recorded everything I had written down in my note book.
It wasn’t pretty or a high quality recording or anything like that. You could literarily hear my neighbour’s dog barking in the background.
When I was done, I simply duplicated my master tape and in no time I had my first set of 12